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Posts Tagged ‘Alex Smith’

MUH-TAY-ZIK | HOF-FER Shares ‘DubTales’ for Golden State Warriors

MUH-TAY-ZIK | HOF-FER has a new campaign for the Golden State Warriors entitled “DubTales.”

The Dubs is a nickname given to the club by fans, and the first installment in the “DubTales” campaign involves an obsessive fan/food truck owner talking up Stephen Curry. He boasts of Curry’s Herculean accomplishments such as, “the arc on his shot is so big, it fits two of each animal on Earth,” and “He makes it rain so much they’re asking him to end the California drought.” The campaign also invites fans to write their own “DubTales” to be featured on Golden State Warriors social channels, merchandise and even during games.

“In the last few years The Golden State Warriors have gone from a team that usually missed the playoffs to a contender with stars famous throughout the world,” said John Matejczyk, co-founder and executive creative director, MUH-TAY-ZIK | HOF-FER. “When you get that big, your highlights become the stuff of legend. #DubTales exaggerates and pushes those legends to incredible places.”

The campaign launched on October 13th to stoke excitement for the upcoming NBA season. New spots will continue to roll out throughout the season. Read more

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MUH-TAY-ZIK | HOF-FER Shares ‘Mom and Dad, I Have Something to Tell You’

Full-service creative agency MUH-TAY-ZIK | HOF-FER have offered up a short video entitled “Mom and Dad, I Have Something to Tell You” for  unique recommerce site PreviouslyOwnedByAGayMan.com.

In the 1:20 spot, a young man comes out to his parents as a lover of unique and stylish home furnishings, something his parents have a little trouble understanding. The video, directed by MUH-TAY-ZIK | HOF-FER co-founder and executive creative director John Matejczyk, attempts to play off the brand’s identity as a place for ”anyone with impeccable taste (not just gay men, despite it’s name) to buy and sell beautiful items in an environment that virtually eliminates the hassle of using other online channels.”

“This was a great project to work on,” said Matejczyk. “When we were casting for the video, almost all asked if it was for real. We were able to reply that it is very real indeed. The concept of the company is just the right blend of being provocative and respectful. The video we’ve created honors that concept and builds on it with a tasteful edge.”

Stick around for credits after the jump. Read more

Patrick Willis Gives San Francisco Residents Power

I will admit to crying when Budweiser made local Canadian hockey teams feel like Stanley Cup skaters in its Buper Bowl ad. This new sports “social media activation” from Citizen Paine, Gigunda and prodco Plenty NYC is similarly heartwarming, though I doubt any tears will be shed (still, watch until the end for an adorable lawnmower moment).

As part of its new role as the ‘Trusted Battery Power of the NFL,’ Duracell partnered with San Francisco 49er and All-Pro linebacker Patrick Willis to help “power” San Fran residents. For one day, the hulking man responded to tweets marked with the hashtag #PatrickPower, answering requests across the city. Willis walked a loyal fan’s puppy, bought groceries, made dinner, and babysat quarterback Alex Smith’s son. That’s what we like to see—rough & tumble footballers harnessing their brawn for the greater good. Hopefully this is the first of many power plays.