Alex Taylor - AgencySpy

Giants WRs Seize Spotlight, Provide Acting Lesson in Latest Foot Locker Spot

Kiran Aditham — Wed, 12 Dec 2012 12:30:00 +0000

BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and shifting this time from NBA stars to NFL ones. Before the chants of “Cruuuuuuuuuz” ensue, let us tell you that this latest advert, which premiered last night, does indeed star New York Giants wide receiver Victor Cruz and his counterpart/teammate, Hakeem Nicks. Yes, Hakeem, we would react/act the same way were we to receive a fishing hat for Christmas, and therein lies the plot of this spot. The jury’s still out, though, on who’s the better thespian, the Giants wideouts or QB Eli Manning. Credits after the jump.

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Gold Medal-Winning Hoopsters Star in BBDO’s Latest Foot Locker Ads

Kiran Aditham — Thu, 16 Aug 2012 12:35:08 +0000

Fresh off of winning Olympic gold, Oklahoma City Thunder teammates Russell Westbrook and James Harden are among a few Team USA basketball athletes to star in a new round of spots from BBDO New York for Foot Locker. ESPN’s Darren Rovell is already raving that “Tear Away” (above) could be the “commercial of the year,” though we’ll stop short of that for now. Still, considering Team USA’s success in London and the fairly entertaining ideas put forth here, we can consider this a win-win for BBDO, which picked up creative duties for Foot Locker last fall. While “Tear Away” has Rovell gushing, we were just as amused by “The Melo’s” (below) starring Harden and Westbrook’s Olympics teammate Carmelo Anthony, who perhaps is taking a knock at his own inflated ego. Credits and one more spot starring, Westbrook, Kevin Love and the Miami Heat’s Chris Bosh after the jump.

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Yes, Golf Even Appeals to the Most Confusing Metal Band in the World

Kiran Aditham — Wed, 01 Aug 2012 15:40:32 +0000

A couple of these spots slipped into the tips box last night and now we’re being told it’s to promote the fact that FedEx is an official sponsor of the FedEx Cup. Wow, well consider our minds blown. Anyhow, this latest round from BBDO New York is somewhat humorous, well at least the majority of it is, including the ad above. We’re not sure if they’re supposed to be Slipknot, Kiss, Slayer, Mayhem or all of the above, but the only things that are missing here are several empty Jagermeister bottles strewn across the room. Well, of course, they’re golf fans despite their outer appearance, so perhaps they’re the more polite bunch and recycled their bevvies. Whatever, we’re getting on a tangent but “Check-In” below is our other fave from the bunch. Check out the third spot and credits after the jump.

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