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Posts Tagged ‘Alfonso Marian’

Ogilvy’s ‘Choose Your Own Adventure’ Video Series for British Airways Stokes Nostalgia


I grew up reading the classic Choose Your Own Adventure book series, so Ogilvy’s new Choose Your Own Adventure video series “Yourope” for British Airways has brought on a welcome rush of nostalgia.

The initial video positions you at a British Airways terminal with a choice of four destinations which you can choose to visit: Barcelona, Paris, Berlin, and Rome. The “choose your own adventure” aspect doesn’t end with choosing a destination, however. When you choose Barcelona, you’re given a choice between night and day; when you choose Rome you get to choose between “old” and “new”; in Berlin the choice is between “punk” and “posh”; and in Paris it’s “classic” and “curious.” A different video, each directed by Brandon LaGanke, will play based on which side of the destination you choose. Once it’s complete, you can choose to explore the other side of your destination or to travel somewhere new. For example, if you chose night Barcelona you could then check out daytime Barcelona.

It’s a fun idea, and the execution is well done. Not stopping at choosing a destination, but adding different aspects of the same city creates depth and really adds to the illusion that you’re choosing your own destiny. That each side of each city is given not only its own video, but a different feel — complete with a unique music selection — is the icing on the cake. I’m sure we’ll have haters in the comments section decrying this as a lame, digital gimmick, but I found it to be good fun. If this series left you hungry for more Choose Your Own Adventure style shenanigans, check out this kickass Freaks and Geeks interactive game. Credits after the jump. Read more

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Mat Zucker, OgilvyOne Part Ways

A source familiar with the matter sent us a memo from Dimitri Maex and Harvey Kipnis, managing director of OgilvyOne NY managing director and MD of OgilvyOne North America, respectively, that confirms CCO Mat Zucker has left the agency. Read below.

Nearly three-years ago Mat Zucker returned to OgilvyOne to embark on a journey with us to grow our creative portfolio in new directions.

He took us to Cannes with the Search for the World’s Greatest Salesman. He brought a fresh new meaning to David Ogilvy’s “We Sell, or Else” credo. He helped us win new business and became a sought-after creative jury member.

Mat has informed us that he is now ready to begin a new journey – and will be leaving Ogilvy. We will miss him. He was a terrific creative partner and mentor to many.

Please join us in wishing him all the best in his new venture.

Dimitri and Harvey”


No word on where Zucker is headed to, but from what his LinkedIn tells us, he’s also serving as a correspondent at The Faster Times. Ogilvy had to no look further than from within, as the departing exec’s duties will be absorbed by
Shackleton alum Alfonso Marian, who initially partnered with Zucker as co-CCO at OgilvyOne last summer. Prior to his second tour of duty at Ogilvy, Zucker held senior creative roles at the likes of Agency.com and R/GA.

 

Monday Odds and Ends

-Doner is one of the agencies that made the Adweek Media Plan of the Year list. link

-Have you read Superuseless Superpowers the 192-page book from Anomaly, Y&R and Martin Agency creatives? Only a handful left in stock at Amazon! link

-Russell Brand is the latest celeb to star in Goodby’s HP Touchpad campaign (above).

-Boo. Facebook has closed the door on its secret iPad app. Just gotta wait til it becomes official, we guess. link

-Speaking of, MRM helped Buick and GMC launch new Facebook tools. link; link

-Grand Central Terminal traffic is about to get worse as an Apple Store and Shake Shack will soon be invading. link

-An unemployed Chicago ad guy offers an honest look into his job search. link

-The 92Y Tribeca in NYC is hosting a screening tonight of the advertising movie, Will Success Spoil Rock Hunter? link

-MEC South Africa beat out OMD, MediaShop, Starcom and Carat to win the Hollard Insurance media buying/planning account.

 

Marian Joins Zucker as CCO at OgilvyOne

Will worlds collide if there are two chief creative officers at one agency? Probably not, but anyhow, that’s the new structure at OgilvyOne New York, which has just brought on Alfonso Marian to serve as CCO alongside Mat Zucker, who has held his title at the agency for over two years.

Marian joins from Shackleton in Madrid, where he served as executive creative director for seven years and picked up awards for his work on campaigns for pay TV channels in Spain, PSAs and pro-bono projects in the process. Prior to that, the creative spent ten years at what would become CP Proximity BBDO, moving up from senior art director to ECD during his time there. Marian’s new boss, Ogilvy North America CCO Steve Simpson says, “Alfonso is an important addition to our creative leadership, and his hiring is one of the successes of our ongoing and aggressive talent strategy.”