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Posts Tagged ‘Alicia Dotter’

RPA, Brooke Shields Launch Urban Attitudes for La-Z-Boy

RPA is launching La-Z-Boy’s new Urban Attitudes collection, which is “geared toward a more urban demographic made to fit in those smaller, city apartments, without compromising style or breaking your wallet” with an integrated campaign starring spokeswoman Brooke Shields.

Part of the larger “Live Life Comfortably” brand campaign, the Urban Attitudes launch is centered around two broadcast spots: “Photo Shoot” and “Movie Set.” The prior rolled out on Monday, featuring Shields in a fancy dress lounging on the new Urban Attitudes couch as over-the-top glamorous elements are gradually stripped away from the set. Obviously, (perhaps too obviously) this demonstrates the new collection’s attainability and reasonable price while implying that it is still sophisticated. The two 30-second broadcast spots will run on network cable, including A&E, Bravo, Food Network, Hallmark, HGTV, OWN and TNT, while the campaign also includes print ads running in Martha Stewart Living, Real Simple, Traditional Home and other publications.

“Urban Attitudes is our most significant collection launch in 10 years, and it makes a bold statement for our brand. RPA’s campaign showcases the collection’s eclectic mix that fits the tastes of consumers with a penchant for style, while being surprisingly affordable,” said Doug Collier, chief marketing officer at La-Z-Boy.

“We created a twist on the overall ‘Live Life Comfortably’ campaign by reinforcing the message that modern sophistication and style doesn’t have to mean pricey, unlike other high-end, designer furniture,” said RPA chief creative officer and EVP Joe Baratelli. “Brooke continues to deliver that down-to-earth, relatable persona while amplifying her role as a star to convey the elegance of the new collection.” Credits after the jump. Read more

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Here’s RPA’s April Fools Entry for Honda

Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go machine known to man with the HondaHAIR, which comes equipped within the Honda Odyssey Touring Elite. What would an announce like this be without some PR speak, and Honda’s head of said department, named “Parsley Thyme” chimes in saying, ““We recognize that our Odyssey drivers are busier than ever, which is why we’ve packed the car with so many conveniences, including this HondaHAIR forward-thinking technology.” During use, we say just avoid the damn potholes, but we should say the HondaVAC in the 2014 Odyssey is an actual accessory. Credits after the jump.

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Tuesday Odds and Ends

-If sending zombies out on to the streets of NYC doesn’t help squash the AMC-Dish Network beef, we don’t know what will. Bless you, Thinkmodo (above). link

-Pete Figel and Alicia Dotter, who have collectively spent time at \Media Arts Lab and Team One, have joined Santa Monica-based RPA as creative directors. link

-McCann’s latest entry in its “Truth” series discusses Latin American street food. link

-Adidas is now pushing its “minimalist” adipure shoes. link

-Executive producers Ben Morris and Ron Cicero have launched a Santa Monica production studio called Clutch. link

-There have been a reported 10 million Olympic tweets sent during the games thus far. link

-Well, the U.S. Navy certainly isn’t holding back with the logo for its new, UFO-looking drone. link

-A music ecommerce platform named Limited Run lets the click fraud accusations fly on Facebook. link

 

TBWA\MAL Alum Heads to Team One

Saatchi & Saatchi unit Team One has added Alicia Dotter as a creative director to guide work on Lexus, Ritz-Carlton as well as other hotel accounts. Dotter didn’t have to travel very far as she arrives from fellow Los Angeles-based agency, TBWA\Media Arts Lab, where she worked as an ACD on the Mac vs. PC campaign, a host of iPod ads and the “There’s an App for That” effort.

Before Dotter joined TBWA, where she spent well over four years, the creative had stints at well-known operations like Deutsch and Tribal DDB.