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Posts Tagged ‘Alicia Keys’

Alicia Keys Joins HP’s ‘Everybody On’ Campaign

As part of the 53rd annual telecast of the Grammy Awards on Sunday, HP is launching its “Everybody On” campaign. Along with rock legend Lou Reed, R&B singer-songwriter Alicia Keys is getting in on the campaign, explaining how HP’s technology helps her transfer the organic sound from her piano at home with her on tour and beyond.

Keys’ collaboration with hip-hop impresario Jay-Z (who appeared in HP’s “Hands” campaign) “Empire State of Mind” is up for Record of the Year at the Grammys, and the song plays throughout the two-minute spot. The HP TouchPad will also have its own role in the Grammy telecast displaying what’s coming next in the show as part of CBS/Grammy bumpers that will air live during the awards.

So, if you need some sort of reason to watch the Grammys other than the music (don’t worry, Carlos Santana isn’t nominated for anything major this year), you can always watch for the HP product placement. Or, maybe you can cheer on Chrysler/Brisk as their spokesperson, Eminem, takes home Album of the Year honors for Recovery. Isn’t watching the music industry celebrate itself fun?

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Kim Kardashian Will Continue to Tweet Thanks to $500K Donation

Well, it looks like those celebs didn’t have enough star power to raise $1 million on their own, so those involved in the well-received “Digital Death” campaign turned to one man, pharma exec Stewart Rahr (pictured), to save the day and ensure that their tweeting rituals ensue.

The Brooklyn-born Rahr donated a whopping $500,000 to bring people like Kim Kardashian, Alicia Keys and Usher back to life, so to speak, on Twitter. According to the New York Post, after six days, the Keep a Child Alive cause had only taken in $450K and the aforementioned celebs were getting impatient. Rahr, who’s a big donor to Make-a-Wish, recently sold his pharmaceutical distro firm Kinray for $1.3 billion and he tells the Post, “I heard through the grapevine that they were short on their goals, and I wanted to help. I sold my company, and I wanted to give back to others in the Empire State.”

Phew, we were feeling awfully deprived over the past week. Thanks, Stew (and love the yellow shades)!

via Gawker

‘Digital Death’ Campaign = Bomb?


We’re sure Alicia Keys‘ intentions were good and we know it’s only been a couple of days, but the cash tallied up so far in the “Digital Death” campaign is leading many to already call the effort to raise money for the singer’s AIDS charity a bust. So far, just over $162,000 has been donated, well short of the $1 million goal.

If you need a refresher, the campaign created by TBWA\Chiat\Day NY centers around various celebs (and we use that term loosely for some) including Kim Kardashian, Elijah Wood, Justin Timberlake and Keys herself, who are depriving us of their precious tweets until we fork over money to help the charity reach the million-dollar mark. Vain much? Despite millions upon millions of combined followers, you’d think the goal would be reached rather quickly and effortlessly, but perhaps this proves that these stars aren’t very good appraisers when it comes to their own social network communique.

One commenter named “LB” on a Daily What thread may be clued in to why this isn’t working and sums it up best, saying, “They’ve got it backwards. They should continue updating their social network accounts UNTIL they reach $1 million in donations. Once they hit that goal, as a reward to the world, they should stop posting for a year. Even I would donate to that cause.”

EW.com notes that Stephen Colbert raised $500,000 on his own for Donors Choose just by promising Reddit users that he’d answer their questions if they donated (which he did).  The celebs should take a hint from the faux-pundit, but alas, they’re “dead.”

Monday Odds and Ends

-Kim Kardashian dies for a good cause: Alicia Keys‘ AIDS charity (above).  link

-Google is reportedly buying Groupon for $2.5 billion. link

-Grey Amsterdam and the Council of Europe band together to fight child sexual abuse with “The Underwear Rule.” link

-Mobile brand Orange’s poster campaigns get lost in translation in Paris Metro stations. link

-Canadians love their social media. link

-Leo Burnett wins big at Hong Kong’s Kam Fan Awards. link

-Ari Emanuel wants to kill other ad agencies dead. link

-V&S’s John Winsor wants to start a new trend of giving. link