As part of the 53rd annual telecast of the Grammy Awards on Sunday, HP is launching its “Everybody On” campaign. Along with rock legend Lou Reed, R&B singer-songwriter Alicia Keys is getting in on the campaign, explaining how HP’s technology helps her transfer the organic sound from her piano at home with her on tour and beyond.
Keys’ collaboration with hip-hop impresario Jay-Z (who appeared in HP’s “Hands” campaign) “Empire State of Mind” is up for Record of the Year at the Grammys, and the song plays throughout the two-minute spot. The HP TouchPad will also have its own role in the Grammy telecast displaying what’s coming next in the show as part of CBS/Grammy bumpers that will air live during the awards.
So, if you need some sort of reason to watch the Grammys other than the music (don’t worry, Carlos Santana isn’t nominated for anything major this year), you can always watch for the HP product placement. Or, maybe you can cheer on Chrysler/Brisk as their spokesperson, Eminem, takes home Album of the Year honors for Recovery. Isn’t watching the music industry celebrate itself fun?