In case you were wondering what the latest word is with Mauro Cavalletti, the former Mullen chief digital officer and current JWT Brazil chief integration officer, the exec has filled us in on some interesting work for Coca-Cola. Specifically, Cavalletti and crew at Group JWT, which includes JWT’s Sao Paulo branch and local units Casa and iCherry, have launched a new print effort to hype Coke’s online radio platform Coca-Cola FM on their home turf. With the FM platform turning a year-old, Group JWT decided to turn the cover of Brazilian teen magazine Capricho into a loudspeaker for the iPhone. We knew the numerous covers of the Twilight cast and other teeny-bop faves served a better purpose. Check out some of the print images after the jump, which may also explain things, along with Portuguese-infused credits you can pretty much figure out after the jump.
Pace Communications is looking for a Content Director. next job DOTmed.com & HealthCare Business News magazine is looking for a Advertising Sales Executive - Online & Print Media. next job Magnet Media Inc. is looking for a Client Services Manager. next job Agency 720 is looking for a Copywriter. next job Pace Communications is looking for a Editorial Director. next job Lipman Hearne is looking for a Media Supervisor. next job Agency 720 is looking for a Graphic Designer/Social Media. next job Agency 720 is looking for a Community Director. next job Pace Communications is looking for a Senior Digital Editor. see all