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Posts Tagged ‘Allyson Felix’

Greens & Salad, Great Guns Pull Off Stylish, Star-Studded Spot for Nike Flyknit

Agency Greens & Salad teamed up with global production company Great Guns for a stylish, star-studded new ad for Nike Flyknit.

Entitled “Light. Strong. Nike Flyknit,” the 1:20 spot was directed by Paul Shearer and Vincent Laforet, and features Kobe Bryant, Seahawks cornerback Richard Sherman, Olympic Gold Medalist Allyson Felix, decathlon world record holder Ashton Eaton, and world champion distance runner Mo Farah. The spot withholds any dialogue or voiceover, instead relying on footage of its star athletes training in their Nike Flyknits delivered with a visual flair (courtesy of “a Red Epic and Phantom camera, on a combination of tracking vehicles, Movi and Steadicam rigs”) to make its product look good. Kobe takes center stage, both the first and last athlete featured, but otherwise screen time is share fairly equitably. The spot debuted globally this week, in anticipation of the Super Bowl and the NBA All Star Game (for which voting results were just revealed).

If the Nike Flyknit spot has whet your appetite for more Richard Sherman, never fear. Stay tuned for a timely Beats ad featuring the Seahawks star cornerback, along with credits for “Light. Strong. Nike Flyknit” after the jump. Read more

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

We Finally Made it to SXSWi, Just Saw a Jimmy Fallon-Moderated Panel

Yes, folks, the eagle has finally landed, and later than expected. Following flight delays due to weather issues in Austin, we made it last night to the annual craziness that is SXSW. Due to said delays, we missed out on most of the panel sessions, but did manage to catch JWT’s “Messin’ with Texas” party at the Kung Fu Saloon on Rio Grande last night, and ran into folks you’d expect including the new North American CCO Jeff Benjamin and chief integration officer Mike Geiger. Here are a couple of images including one of the band Howler, which brought some brash punkiness to the party in the patio space outside.

After a pretty decent night’s rest (hey, we’d been up since 6am), our morning today was toplined by a panel discussion moderated by Jimmy Fallon, who joined forces with execs and athletes including Nike VP, digital sport Stefan Olander, VEVO GM Fred Santarpia, EVP and head of EA Sports Andrew Wilson, as well as track & field gold medalist Allyson Felix. The main topic of discussion was the new Nike+ FuelBand and how data and statistics play an important role in our sports and gaming activities. The highlight, though, occurred during the Q+A period, where an attendee challenged the late-night host to a foot race down the aisle to the exit and he readily obliged (and lost). Sorry for the grainy image (Fallon is on your far left), but the place was just about as packed as the Seth Macfarlane Film panel across the street at the Austin Convention Center. We’ll have more for you as the day progresses.