TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Allyson Witherspoon’

Witherspoon Winds Up at Euro RSCG

Well, it didn’t take long for Allyson Witherspoon, former group account director on BMW at KBS+P, to find a new gig. After four years spent at said agency, Witherspoon is now joining up at Euro RSCG’s New York office as global digital brand director. The newly appointed exec will move from one automotive brand to another as she’ll now run Euro’s Volvo account as well as handle new strategy efforts for select clients. During her career, she also spent time at Merkley + Partners working on the agency’s Mercedes-Benz account. We sense a theme with her career here.

 

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

BMW Acct. Director Out at KBS+P, So Who’s In?

Sources familiar with the matter confirm that Allyson Witherspoon has left Kirshenbaum Bond Senecal + Partners. The exec spent the last four-and-a-half years at the agency and most recently held the title of group account director on BMW, specifically leading the automaker’s digital, social, emerging technology and CRM biz. The national creative account, of course, went into review back in March.

With Witherspoon out, we’re hearing stirrings from the grapevine that current KBS+P co-CCO Ed Brojerdi is stepping down and shifting posts at the agency to head of BMW North America’s account side–though our sources say that this is “absolutely not true.” Brojerdi oversaw creative for BMW’s Super Bowl work this year so he’s no stranger to the brand. Anyhow, we’ve been told that KBS+P is currently conducting a search to fill Witherspoon’s position so we’ll keep you posted when we find out who her successor is.