TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Alyse Schwartz’

Friday Morning Stir

-Along with welcoming Moxie alum Alyse Schwartz, Digitas Atlanta has also hired former Engauge/Definition 6 exec Jamie Christner as VP, group director of strategy & analysis.

-The One Club launched its inaugural OneScreen film festival. link

-Four months after picking up AOR duties for solar power company Sunrun, San Francisco shop Heat is encouraging folks via billboard to ditch Pacific Gas & Electric and try solar for a change (above).

-This is how W+K London celebrates winning the business for U.K. retail giant, Tesco. link

-Viacom and DirecTV have finally rekindled their relationship. link

-Publicis Groupe reported a 15.5 percent revenue gain to $2 billion in Q2. link

 

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Moxie Alum Schwartz Lands at Digitas

Three months after turning in her resignation (or so we’ve been told) at Moxie Interactive, Alyse Schwartz has joined up with another agency in the 404, this being Digitas’s Atlanta branch. We’ve been told that Schwartz officially assumed the title of VP/group director, planning at the Publicis Groupe agency last week. Prior to joining Digitas, Schwartz spent nearly seven years at Moxie, most recently serving as EVP, account planning & research. During her career, the exec held account/planning positions at the likes of BBDO and what is now 22squared.

Current Digitas Atlanta clients include Delta, Equifax, Comcast and Boys & Girls Club of America.

We Hear: What’s Going on at Moxie? (Updated)

Since Monday, multiple sources have been telling us that Atlanta-based Moxie Interactive has cut staff and one of those affected is EVP, account planning & research Alyse Schwartz. Multiple calls to the exec, who has been with Moxie for six-and-a-half years, have been met with automated voicemails and on Twitter this past Monday, she tweeted this rather cryptic comment: “The biggest decisions are the hardest #HardestThingsInLife.” We’ve been told that Moxie cut approximately 15 staffers on Monday.

We’ve put in several calls and emails to the Publicis/ZenithOptimedia agency, which recently lost longtime creative Chris Gomersall to Facebook (and not to mention its top exec last December).  We’ll keep you posted when we get more info.

Update: We’ve received word that Schwartz was not part of the cuts (which did happen) but has turned in her resignation. She will remain with the agency, though, through the end of April.