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Posts Tagged ‘Alyson Horn’

Boost Mobile Turns Whiny Tweet into Ad

Your blood pressure probably has yet to drop since Kraft and CP+B turned tweets about Mac and Cheese into advertisements. That date, March 28, will go down in history books alongside events like the Spanish Armada, the Liberation of France and the Day that Music Died. Holy Cheeseasaurus Rex.

Well, 180LA and Boost Mobile (of “Where you at?” fame) are doing it again…but with a twist. Instead of turning complimentary/stupid tweets into advertising gold, Boost is using tweets of people complaining as the basis of its campaign. Who doesn’t love it when people complain over social networks? As 180 LA tells us, “The campaign is not just about ‘taking a tweet and making a spot.’ It’s about Boost taking the anger and frustration that people are hurling at the wireless industry on the web and making it the voice of a marketing campaign.”

“Working Man” is one of three television spots to air for the campaign, with a full launch scheduled for May 16. By the way, that awesome song in the background is Aloe Blacc’s “I Need a Dollar,” which was most famously used as the theme song for HBO’s terrible, vapid but somehow very enjoyable series How to Make it in America. Credits after the jump.

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180LA Steers Adidas Campaign into the Fast Lane

A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with comedian Ken Jeong moonlighting as nutty rich tycoon “Slim Chin,” we had a feeling we weren’t seeing the last of the trio (or Jeong’s pet cheetah).

As it turns out, Adidas and has an entire YouTube channel dedicated to the misadventures of Slim Chin and his lightning-fast, musically inclined athletic friends. Along with the videos, there’s an interactive portion (co-created with 180 Amsterdam) where fans can step into Derrick Rose’s Adidas kicks to drive to the hoop on Slim Chin’s own lavish court, performing aerial dunking maneuvers from an interactive, first-person perspective.

180LA copywriter Eric Helin says the campaign uses Jeong’s popularity to “grab basketball crazed kids attention.” While stars like Rose and Howard can probably do that on their own, watching Ken Jeong ride a jet-ski around his massive pool is pretty hard for anyone to ignore.

Full credits for the spots after the jump.

More:Adidas Uses NBA Talent for Bizarre ‘Fast Don’t Lie’ Slow Jam

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