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Posts Tagged ‘Amanda Abrams’

RTO+P Introduces ‘Planet of Triumphs’ for Planet Fitness

Red Tettemer O’Connell + Partners is launching “Planet of Triumphs” — a new online community for Planet Fitness members to celebrate their accomplishements — with a digital and social campaign.

“Planet of Triumphs” was created with the insight that Planet Fitness’ “Judgement Free Zone” allows its members to accomplish feats both great and small that they might not have been able to do in a setting where they had to worry about how they would be perceived by others. Built on the “belief that every achievement deserves to be celebrated,” the community encourages members to share their stories and accomplishments while both giving and receiving encouragement from other Planet Fitness members. Members can submit their stories via photos and videos using a selection of templates and enter to win win weekly prizes and a chance to be named “Triumph of the Week.” Those who submit before December 16th could also be given a walk-on spot in a 2015 Planet Fitness commercial.

RTO+P introduces the program in the video above, in which Planet Fitness members share their stories. Their accomplishments range from getting on a treadmill for the first time to undergoing such a transformation that people no longer recognize you. The video celebrates these accomplishments while introducing “Planet of Triumphs” and emphasizing Planet Fitness’ all-inclusive mentality. The program is also being promoted through paid digital and social media. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Reyka, RT+P Drink to Sunshine

On June 21, the sun shone for 24 hours in Iceland. No darkness for an entire day thanks to our buddy, the Summer Solstice (you can watch a cool slideshow of the never-ending sun here). The phenomenon is actually called a “midnight sun,” and occurs in a handful of places around the world, including Alaska, but for Reyka Vodka, the celebration begins and ends with Iceland. Reyka teamed up with Red Tettemer + Partners for “A Celebration of Summer Solstice,” which probably conjures up images of the Nordic populous engaging in a nationwide rave with a lot of blonde hair swooshing around.

Prior to the blonde bash, Reyka built up momentum on the obligatory social media channels, even offering free trips to Iceland for winners of an Instagram photo contest. This is not a what-happens-in-Iceland-stays-in-Iceland party, either. Reyka also had solstice shindigs in Chicago and San Francisco. The brand sponsored a total of 54 solstice parties in America, including a main event in a Williamsburg bar. The sun may not have been shining 24 hours straight in Brooklyn, but when vodka is involved, drinkers won’t notice the difference anyway. Credits after the jump.

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