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Posts Tagged ‘Amanda Miller’

Barton F. Graf 9000, Psyop Charm with ‘Clash of Clans’ Anthem Ad

Gerry Graf’s Barton F. Graf 9000 NY has worked with production company Psyop, fresh off their game-developing debut with the Susan Sarandon-narrated Nightmare: Malaria, to develop this charming spot for the Supercell-developed strategy game Clash of Clans.

The one-minute anthem ad places the viewer in the middle of the action, on the same level as the melee taking place. To bring the game to life in the spot, Psyop “embraced the bright, stylized and saturated look of the game,” explained Psyop Director Fletcher Moules. “We wanted to fully conceptualize what the world would look like if we were running alongside the horde of barbarians, what would it feel like to be covered in their saliva.”

The impressively animated ad really does a good job transporting the viewer into the world of Clash of the Clans, thankfully without any saliva. One noteworthy moment occurs when two giants chuckle as they are hit with cannonballs. It was one of Psyop’s favorite segments to animate, as well. “It added the heart and the warmth that was only achieved when we removed ourselves a little from the ruckus to enjoy it from their perspective,” said Moules.

It would appear that Supercell’s audience is enthusiastic about Clash of Clans as well. The video was released on December 23rd, and garnered 14 million views in its first week. Credits after the jump. Read more

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Coke’s ‘Happiness Factory’ Series Returns in Epic Fashion

W+K Amsterdam, Psyop and Human, the gang behind the well-received (and that’s putting it lightly) “Happiness Factory” effort for Coca-Cola, have reunited to bring us the “Great Happyfication,” and seeing that it’s Friday, what better time to roll this nearly seven-minute clip out. Meet our crooning, animated narrator Pete (who looks like a cross between Rango, Paul and maybe Hunter S. Thompson) as he sings us through an epic clip that’s like the soft drink giant’s version of Fantasia. What was the idea behind this, you ask? Well, according to a statement from Coke’s VP, global advertising strategy & content excellence (love the last part) Jonathan Mildenhall, “The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures. We also wanted to get the world singing the Coca-Cola 5 notes.” Ok, while you sing it loud world, check out  the Facebook component here and credits after the jump.

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