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Posts Tagged ‘Amar’e Stoudemire’

Watch NBA Superstar Chris Paul Take a Sheet on Camera

This summer, NBA point guard Chris Paul became the league’s most sought-after player. After commissioner David Stern shockingly blocked a trade to the Lakers, Paul found himself in L.A. nonetheless, now starting for a young Clippers team. All this to say, it was only a matter of time before Paul ended up being bit by the movie bug, directing and starring in the above spot for Sheets Brand Energy Strips.

Paul joins of roster of celebrity endorsers including hoopsters LeBron James and Amar’e Stoudemire, and unintelligible rapper Pitbull. Sheets Brand Energy Strips are a curious product, ingested as one would ingest a tab of acid, and used as a substitute for other performance enhancers like energy drinks or steriods. Right now, Sheets Brand Energy Strips are taking to Facebook, asking users to create their own video ads for a contest judged by LeBron. Apparently, the video above is just Chris Paul doing his part.

So, athletic readers who regularly take part in strenuous activity, how do you “take a sheet?” Maybe you take a sheet in the alley outside of your office before work. Maybe you take a sheet after a big meal. Maybe you even take a sheet before you and your loved one get intimate. Whatever the case, visit Sheets’ Facebook page to tell other teenagers who think this pun is hilarious how it’s done.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Cool Kids, Foot Locker Serve Up Fresh Nike Kicks

Just in time for warm weather and the NBA playoffs, Foot Locker and Nike have joined forces to create this animated music video/advertisement that features an exclusive track from Chicago/Detroit-based rap duo, the Cool Kids. Featuring NBA stars Amar’e Stoudemire and Chris Bosh, NFL speedster DeSean Jackson and a guest appearance from recently retired MLB legend Ken Griffey Jr., “Fresh Air” keeps Foot Locker positioned as the “hip” athletic retail store.

The campaign’s website gives an interactive look at Nike’s new Air Max line of athletic shoes. Who knew footwear could look so appetizing when Junior serves them up on a steaming hot platter? Most surprising is Foot Locker, Nike Europe and Peet Kegler’s ability to “get” the Cool Kids’ style of vintage, golden-age hip-hop. Hanging out with your pro athlete buddies has never looked like a more fun summer day activity.