And now, a quick bit of account news for the morn. Airbnb has appointed San Francisco-based Pereira & O’Dell as its agency of record and a result, the latter will develop the first true global marketing effort for the accommodation brand (and SXSW fave among other events). We’ve been told that production is already underway and first efforts from P&O’D for Airbnb will see the light of day in November. Amy Curtis-McIntyre, the brand’s VP of marketing, says in a statement, “Pereira & O’Dell has had great success connecting with audiences in a way that’s truly authentic,” said VP of Marketing at Airbnb. “We were impressed with their ability to connect passionate brand truths with specific creative tools to tell a story.” The word is that there was no “formal” review for the biz, but the brand was looking at other agencies along P&O’D.
Along with new addition Airbnb, Pereira & O’Dell counts a clients roster that includes Fox Sports 1 Corona Extra, Skype and Intel.