While Ian Schafer told us in our Mediabeat chat back in March that Deep Focus was “hiring creatives at every level,” it appears that the agency and its CEO didn’t have to look any further than within to find someone to helm a top creative post. The New York-based digital shop, which was acquired by Engine USA last October and “struck gold” with Mad Men Yourself according Schafer, has promoted Ken Kraemer to serve as the agency’s first executive creative director.
Kraemer joined Deep Focus as GCD back in November 2009 from IconNicholson, where he was a creative director for business units that served clients including Coca-Cola and MasterCard. Prior to that, he spent six years at Atmosphere BBDO, where he eventually moved up to CD, user experience and handled accounts including Citi, GE, AT&T and Target. Along with Kraemer’s promotion, Deep Focus also welcomed HyperFactory alum and former KBS+P director of client services Amy Eagle to serve as its new managing director.