From Chicago-based Energy BBDO comes a new Tumblr-based campaign for Altoids dubbed the “Hall of Curiosity.”
While some might expect something called the “Hall of Curiosity” to feature three-headed baby pigs, sideshow oddities and Bootsy Collins in character from that recent Old Navy spot, this Altoids website features such relics as the “First Altoids Tins with Granite Floors,” the “Second Altoids Mint” (as the first was apparently eaten), and the “Golden Monkey Altoids Lamp” (which, according to the grainy black and white video above, was stolen).
Okay, so some of the prized “artifacts” make a bit more sense than others. But, probably the neatest part of this campaign is knowing that each of the items in the “Hall of Curiosity” that weren’t “stolen” are all available for bid on eBay, perfect for that hard-to-shop-for person on your Christmas list who inexplicably has a thing for breath mints. Also, Chicagoans should keep an eye out for Curious Altoids-inspired art installations popping up around the city as part of the campaign. Wait, are we supposed to steal those too?
Credits after the jump.