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Posts Tagged ‘Amy Poehler’

Amy Poehler Returns for Old Navy

Amy Poehler and Chandelier Creative return with a new spot that sees the Parks and Rec star hosting a spelling bee.

“Spell Me This” begins with Poehler delivering the throwaway, “I’m sorry Nathan, there are no numbers in the word ‘important,’ ” and, unfortunately, it all goes downhill from there. The spot, like others in the campaign, ends with Poehler (and in this case the entire auditorium) running to Old Navy for a sale. It’s all pretty frustrating, as the scenario and Poehler’s involvement make for a lot of unfulfilled potential. Stick around after the jump for outtakes, which are at least slightly more entertaining than “Spell Me This” itself. Read more

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Thursday Odds and Ends


-Adam Scott and Alison Brie throw a party in 72andSunny’s new Smirnoff ad (above).

-Mother managing director Angie Vieira Barocas resigns. link

-Online ads surpassed broadcast TV in 2013. link

-MetLife revamps Yankee Stadium outfield sign to appeal to Japanese fans. link

-Amy Poehler returns for Chandelier/Old Navy follow-up spot. link

 

Amy Poehler Shines as Boss in Chandelier’s New Old Navy Spot

Amy Poehler shines as a boss with a pampered dog and an obsession with a prospective employee’s pants in Chandelier’s new spot for Old Navy, created in conjunction with Rock Paper Scissors and Sonic Union.

In the spot, the Parks and Recreation star/SNL alum Poehler is supposed to be conducting a job interview, but can’t get over the applicants’ Old Navy Pixie Pants. “Are all these questions going to be about my pants?” the girl asks. To which Poehler responds, “Uh, this is a law firm, so yes.”

When Poehler learns that the pants are only $25 and come with a free top, she hires the girl on the spot so that she can run out and buy a pair. All this is actually a good deal funnier than that synopsis sounds, thanks to Poehler’s signature deadpan humor. Poehler also helped write and direct the spot, which helps explain how it works so well with her brand of comedy. The :30 spot doesn’t waste any time getting to the funny, either, as Poehler opens the ad with a great throwaway line. Check it out for yourself above, and stick around for credits after the jump.

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Denny’s Parts Ways with Gotham, Consolidates Advertising at Erwin Penland

Well, the three-year relationship between Denny’s and IPG-owned, New York-based agency Gotham has come to an end. In a pretty self-explanatory statement, Frances Allen, chief brand officer for the 60-year-old diner/casual restaurant chain, says:

“We are very grateful to Gotham. ‘America’s Diner is Always Open’ has reconnected with consumers across America, earning us both an Effie and a Cannes Lion award in the process. We are enormously proud of that work and are thankful to Gotham for their dedication and partnership over the last 3 years.

All businesses evolve, and Denny’s is no different. Over the last four years we have developed a strong relationship with Erwin Penland through their work on various aspects of our business, and we believe that their ever expanding expertise and unique understanding of the Denny’s brand makes them the right fit as our agency of record going forward. With Erwin Penland we see the opportunity to both consolidate our business for efficiency and enhance our united national and local marketing and advertising efforts, while upholding the high creative standards that have been set by Gotham.”

Gotham initially beat out Erwin Penland (as well as BBDO and KBS+) back in August 2010 for the Denny’s duties, though EP continued partnering with the brand for menus, merchandising and local support. Erwin Penland will now handle both creative and media. As for Gotham, perhaps the agency’s most notable work for Denny’s, from our perspective at least, was the “Always Open” series hosted by David Koechner and featuring a host of famous folks including Jessica Biel, Jason Bateman, Sarah Silverman, Amy Poehler and Will Arnett. You can check out the Poehler clip after the jump if you’d like.

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Post-Super Bowl Morning Stir

-It’s safe to say Super Bowl XLVII was quite the spectacle last night, what between the power outages, Beyonce’s halftime show and, oh yeah, the game itself. Of course, wedged in between it all were the ads, and here’s an extended cut of CP+B’s entry for Best Buy starring Amy Poehler.

-In case you missed it during halftime, Red Stripe responded to Deutsch L.A.’s VW Super Bowl spot, which some deemed racist (see above).

-As we imagined, Budweiser’s “Brotherhood” spot from Anomaly topped USA Today’s annual Ad Meter, beating out the Tide spot starring a Joe Montana-shaped salsa stain. link

-In other A-B InBev-related news, legal experts believe the brand will eventually be successful in acquiring Modelo Group, the makers of Corona among other beers. link

-Meanwhile, the Dodge Ram “Farmer” spot ranked highest in the ADBOWL. link

-IPG-owned GolinHarris appointed Pierre-Hubert Meilhac as managing director for its Paris office, which works with clients including Foods International and Florida Department of Citrus.

Wednesday Odds and Ends

-Former TBWA\Chiat\Day agency producer David Fisher, who spent nearly four years in all and worked on notable efforts including Spike Jonze‘s “I’m Here” short film for Absolut  at said agency, has joined Arnold’s New York office in the newly created role of director of integrated production.

-Ripley’s Believe It or Not! Times Square has tapped Bethesda, MD-based RP3 Agency as its agency of record without a review. RP3 replaces Manhattan’s Pekoe Group on the business.

-JWT has released a report that explores the global reach of the “American Dream.” link

-Coca-Cola would like viewers to takes sides in “Mirage,” the brand’s Super Bowl push from W+K that lets you determine in real-time which faction in :60 clip above is most deserving of a Coke (above). You’ll of course see the reveal during the game and in the meantime, weigh in on the microsite here.

-WPP boss Sir Martin Sorrell is now taking issue with recent decisions made by British Prime Minister, David Cameron. link

-Director Jamie Travis has joined bi-coastal commercial/online production company Interrogate for U.S. representation.

-Can a beleaguered Best Buy be saved by its Amy Poehler-starring Super Bowl spot? link

-Google’s Q4 report included a 19 percent ad revenue rise and a six percent ad price drop. link

Denny’s: The Venue of Choice for Your Favorite Funny People

David Koechner, aka Champ Kind from Anchorman, plays host in a new web series for Denny’s concocted by Gotham in partnership with Will Arnett and Jason Bateman‘s DumbDumb studio as well as Ben Silverman‘s Electus.  The idea: Round up a group of comedians, comedic actors and the like for a quick, unscripted conversation at one of the diner chain’s actual locations. The new “Always Open” talk show, which is basically an extension of Gotham’s “America’s diner is always open” campaign, will feature the likes of Sarah Silverman, Amy Poehler and Will Forte in the coming weeks.

The first clip above features Koechner and Arrested Development star Bateman yapping it up, bringing some dry humor and pretending to enjoy their meals. At the very least, it’s a decent branding attempt by the Gotham camp, which took over the Denny’s account last August.