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Posts Tagged ‘Andre Betz’

Bacardi, OW Get Revolutionary with Rum

You rumdrinkers out there might not have known this while pounding down eight dollar shots at trendy bars, but Bacardi Rum has quite the historical significance. Think Cuban Revolution, Spanish-American War, and the Rough Riders. I don’t remember learning about any of these connections in social studies class – hmm, I wonder why, board of education? – but thanks to OppermanWeiss, “¡Vivimos!” the history of Emilio Bacardi Moreau and his company’s revolutionary roots will be on display in the coming weeks with a cinematic spin.

The above clip is the second ¡Vivimos! spot from OW and director Jake Scott, featuring a handsome and thinly mustachioed version of Emilio Bacardi Moreau set to a grainy image filter. The video does embellish a bit, making it appear as if our Bacardi hero was going to be gunned down spaghetti western style. Truthfully, or at least according to the Bacardi website, Bacardi Moreau was exiled from Cuba to North Africa twice, but who are we to nitpick with an actiony marketing campaign 115 years after the fact? Also be on the lookout for the ad in movie theaters, because Bacardi and Screen Vision partnered to put the clip on 100,000 screens across the country. And if you are really into Cuban revolutions, the brand is unrolling added content through Shazam, so everyone can also vivimos with their smartphones out.

Credits after the jump.

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Oreo Celebrates 100 Years By Targeting Adults’ Inner Child

Today marks the 100-year anniversary of Oreo, which was first founded in Chelsea, Manhattan on March 6, 1912. To honor the occasion, Draftfcb’s New York and Paris offices are rolling out a print and TV campaign to honor “Milk’s Favorite Cookie.”

The above spot, “Commute” debuted this morning on ABC’s Good Morning America. In it, a cabal of children seek to disrupt an otherwise mellow, depressing morning train ride to work. Eventually, the buttoned-up working professionals partake in stacks of Oreos, learning to “celebrate the kid inside” with a feverish snacking session. Recently, I had a similar experience with some Girl Scout Thin Mints, and while I was smiling early on during my one-man cookie assault, I can say that the second half of the box didn’t go down quite as pleasantly as the first. A second TV spot, “School Board,” is set to debut tonight during The Bachelor.

Also included in the campaign is a series of 17 print ads. Each is a minimalistic interpretation of a events in Oreo’s history using only cookie, milk and a glass. See the full campaign, which includes nods to everything for Prohibition to Y2K, here.

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