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Posts Tagged ‘Andrew Cook’

Team Detroit Introduces Ford Transit

Team Detroit teamed up with production company King And Country for a new 30-second broadcast spot for Ford Transit employing a mix of 3D animation, design and live-action.

The spot introduces the new line of Ford Transit vehicles with an approach borrowed from Team Detroit’s “Rant” campaign for the Ford F150, ending with the “Built Ford Tough” tagline. “9 to 5′ers” tweaks the familiar formula to illustrate how a range of professionals who rely on their vehicles can utilize the Transit models. It was shot over the course of two days on a soundstage in Los Angeles, making use of both green screen and practical sets, including a room that was actually flooded with 3,000 gallons of water. The interiors and exteriors of the vans, meanwhile, were captured in-camera and later augmented with CG. Read more

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Braun Electric Razors Takes On Dollar Shave Club

Well, it’s hard not to look at this new spot from Braun and not think it looks an awful lot like something we’ve seen before. And, by “something,” I mean that Dollar Shave Club spot that took the Internet by storm only seven months ago. If anything, this spot just reminds me how awesome the Dollar Shave Club original was.

This Braun spot comes from Tongal, a crowdsourcing website where creatives can respond to brands’ RFPs for a chance to get paid. Think of it like Victors & Spoils, but slightly sunnier. The creator of this ad, Wild Plum director Mike Goubeaux, says, “For Braun, I decided to just go straight to a final spot. I think the idea and pitch phases are very valuable, and lead to cash prizes as well as confirmation the brand likes where you’re going, but I was out to make this spot for my reel as much as I was to please Braun, so we just went for a wild card submission.”

He also notes, “Having the support of Wild Plum was key. I suppose it’s an unfair advantage over some other Tongalers, but I’ll take what I can get.” Yeah, having a professional production company at your disposal probably helped a bit.

In only four days since its posting on YouTube, this Braun spotted has already netted over 180,000 views. It’s undoubtedly an impressing feat, but one that’s a bit perplexing when you consider that the video has only received 14 comments and a little over 70 likes since its posting. Is it possible Mike found the key for shutting YouTube viewers up? If so, that sounds like and even more profitable profession than winning marketing contests. Credits after the jump.

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Peterson & Co. at Euro Unveil First Work for Cracker Barrel

Four months after officially being named AOR for highway exit fave Cracker Barrel, Euro RSCG Chicago has rolled out its first work for the restaurant chain and dare we say, it’s nothing you’d expect from a brand that thrives on its “Old Country” style. When this spot first arrived in our tips box a week ago, we shrugged it off simply because it was a Cracker Barrel ad. But after a second glance at the “Handcrafted” work above as well as the one below, we were pleasantly surprised by the executions that reflected CB’s down-home style (including its trademark shadow boxes) but were visually appealing at the same time.

The kaleidoscopic presentation of the ads (courtesy of Paranoid director Nieto) is only improved by the musical accompaniment, especially with the spot below called “Home,” which makes us want to revisit our Fleet Foxes records immediately. It looks like Euro Chi CCO Jason Peterson and his crew may have themselves a winning formula, at least for this client. Credits after the jump.

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