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Posts Tagged ‘Andrew Essex’

Droga5 Gets Sarah Silverman to Become a Man for National Women’s Law Center

Droga5 enlisted the services of “writer, comedian and vagina owner” Sarah Silverman for a new spot addressing the wage gap for National Women’s Law Center.

Silverman introduces viewers to the wage gap issue, pointing out that over the course of their lives women pay a “$500,000 vagina tax,” before informing viewers that she’s becoming a man, since the operation is actually cheaper than dealing with a lifetime of income disparity. She then introduces National Women’s Law Center’s crowdfunding effort to raise the trillions of dollars American women are cheated out of by gender inequality in the workplace, to be payed back to each of them. Since the goal is basically unreachable, it actually serves as a fund raiser for National Women’s Law Center’s efforts, since they receive the money as a donation if (when) the goal isn’t reached. The video ends by directing viewers to EqualPaybackProject.com, which goes live today to inform visitors about the gender gap and accepts donations to the crowdfunding effort. It’s a clever approach, addressing the absurdity of the issue in a way people are sure to remember.

“Equal pay may not be a sexy issue, but it’s an important one,” Casey Rand, Droga5 creative director, told Adweek. “And it is absurd. Young women need to know what’s at stake. And we knew that to get them to engage, we’d need to play up that absurdity.” Read more

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Monday Morning Stir

-At its MIXX Conference today, the IAB unveiled a study that says employment in the ad-supported internet sector has doubled over the past four years to 5.1  million and contributed $530 billion to the U.S. economy in 2011 alone. link

-Meanwhile,  -ZenithOptimedia has reduced its global ad spend forecast, predicting 4.6 percent growth in 2013, reaching $525 billion by the end of the year.

-Domino’s is digging Facebook’s new ad exchange. link

-The Hip-Hop Hall of Fame is in final talks with ad agencies and marketing firms this month to select the winning firm to manage the Hip Hop Hall of Fame Museum and related multimedia divisions, $100M national & international naming rights, official category sponsorship negotiations, activations as well as campaigns from 2012-2017.

-$1 million in USA Today ad space is up for grabs in the newly redesigned trade’s 2012 Print Ad Competition, which will be judged by the likes of Ty Montague, Chuck Porter and Droga5 CEO Andrew Essex. link

-Samuel L. Jackson has joined Sarah Silverman & Co. in campaigning for Obama, pure Samuel L. style. link

 

Droga5 Sips Up Hennessy

Droga5 has been tapped as advertising AOR for Hennessy cognac. In the process, the agency beat out the likes of KBS+P, Euro RSCG and McCann. The account for the brand, which is housed within the LVMH umbrella, had been handled by Berlin Cameron United since 2006 according to Adweek, which also notes that KBS+P had been the lead creative agency for 14 years prior to Berlin. In a statement, Droga5 CEO Andrew Essex says, “Hennessy is one of the most distinct and beloved brands of all time. You’d be hard pressed to find a brand that has endured as long that still remains so relevant. We’re looking forward to helping them enjoy another two hundred years of success.”

Droga5 Appoints Thompson to President

A week after its Sydney office posted an industry call-to-arms in an Aussie newspaper, Droga5 has announced that Sarah Thompson has been promoted from GM to president of the agency. Thompson joined Droga5 in 2008 from BBH, where she was head of account management.

With her move up the ladder, Thompson will allow creative chairman/agency namesake David Droga and CEO Andrew Essex to focus on other agency activities  including external opportunities, strategic partnerships and building transformative technologies. In a statement regarding Thompson, Essex says, “She has imposed her preternaturally calm but indisputable professionalism on this agency, and we are much better for it. It seemed long overdue to give her a title that actually meant something, and officially acknowledge her invaluable contribution.”