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Posts Tagged ‘Andrew Travelstead’

W+K Asks You to ‘Choose Your Winter’ for Nike

W+K Portland launched a campaign for Nike’s Hyperwarm line with the 60-second broadcast spot “Choose Your Winter.”

The spot enlists an unexpected guest for the brand in Chris O’Dowd (who you probably remember as Kristen Wiig‘s love interest in Bridesmaids). O’Dowd plays an alarmist newscaster making dire predictions about a “snow-mageddon” or “snow-tastrophe” — even claiming that ancient man went extinct during the Ice Age. His over-the-top warnings about the cold and snow are contrasted with images of athletes — including NFL stars Aaron Rodgers and Jordy Nelson, figure skater Gracie Gold, soccer players Clint Dempsey and Brad Evans, middle distance runner Mary Cain and snowboarder Johnnie Paxson — decked out in Nike Hyperwarm and powering through the cold. The message is clear and effective: you can exaggerate the effects of the cold and use it as an all encompassing excuse or you can tough it out with help from Nike. 

Nike told Adweek the spot is the first in a series. Athletes who will appear in future spots include NHL star Dion Phaneuf and Dodgers outfielder Yasiel Puig, who is currently playing in the 2014 Major League Baseball Japan All-Star Series. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

W+K and ESPN Give College Football Fans a Moment in the Spotlight

W+K New York isn’t the only agency that’s been focused on football recently — and for good reason.

Not only is the NFL about to start things up again, but this year’s college football season will be the first in history to discard the traditional Bowl Championship Series for a true four-team seeded playoff.

The first spot in W+K’s new campaign to promote client ESPN’s college coverage casts fandom as a universal experience…something everyone has “in common”:

A second :15 spot, which also debuts today, highlights some possible shakeups in the world of collegiate pigskin: will the new format allow an underdog to win the day?

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W+K NY Finds ‘Different Ways In’ for ESPN

W+K New York has a new campaign for ESPN, promoting the network’s coverage of college football and stoking fans’ excitement for the first year of the college football playoffs.

The campaign, entitled “Who’s In?” will run from the start of the season until a National Champion is crowned in January. “Different Ways In” (featured above), the campaign’s debut spot, launches today across ESPN’s networks and digital properties. Narrated by Burt Reynolds, the 60-second spot manages to cram in references to 20 different schools, as well as cameos from Jerry Jones, Jimmy Kimmel, Urban Meyer, Les Miles, Sam Bradford and JJ Watt. That’s not a bad way to stoke excitement from fans of different schools for the FBS College Football Season on ESPN, which begins Wednesday, August 27. Stick around for credits after the jump. Read more

Figliulo & Partners Rolls Out More ‘Framily’ for Sprint

Figliulo & Partners continues their slightly absurd “Framily” campaign for Sprint.

The agency launched the odd, nature-defying campaign back in March with a series of four ads. Now they’re back with two additions to the Frobinsons’ story. In “Count On It” (featured above) Chuck is out on the road with framily member Gordon (pronounced Gor-don) when his motorcycle breaks down. He calls his father (who, you might remember, is a hamster for some reason, voiced by Andrew Dice Clay), who he assures Gordon always picks up. Despite being in the middle of a frame of bowling with the wife, the father answers and rushes (or rolls) to the rescue. Yup, this campaign is still a frucking weird one.

Another spot, “Spin Off,” features Hamster Dad and NASCAR driver Jeff Gordon. Stick around for credits and that spot after the jump. Read more

Can You Tell the Difference Between a DJ and a Financial Planner?


Arnold continues its ongoing Public Awareness Campaign for Certified Financial Planner Board of Standards, Inc. today with the release of “Can You Tell the Difference?”

The 30-second TV spot presents several people with what they think is a professional financial planner, but is actually DJ/Pirates of the Caribbean actor Azmyth Kaminski, who shed 14 years of dreadlocks to appear in the ad. Kaminski asks individuals seeking financial advice if they would trust him as their financial advisor. When they reply that they would, he reveals his true identity. The stunt was designed to highlight the importance of selecting a financial advisor with CFP certification. “Anyone can hold him or herself out to the public as a financial advisor or planner,” says CFP Board CEO Kevin Keller, CAE.  “We urge consumers to seek someone who has demonstrated competency and ethics by achieving CFP certification, the highest standard for the financial planning profession.”

This latest phase of Arnold’s ongoing campaign includes print and banner ads in addition to the television spot, as well as sponsorship messages on National Public Radio and a retooled CFP Board website. Stick around for credits after the jump. Read more

Google Fights Siri Using the Power of Adorable

From Venables Bell & Partners, the same agency whose larger-than-life contraptions for Google Maps and Google Fiber injected a third-dimension into the online world, comes two very different-looking spots for the new Google Search App.

Unlike the Maps and Fiber work, which relied on large, custom-built machines to explain the functionality of the Google’s tools, VB+P is relying on a more traditional mode of storytelling for the Search App, focusing on how the voice-activated tool assists regular people in daily life. Yes, a young girl being forced to dress like Martin Van Buren for a school project is a bit improbable. But, still, mom goes into mom-mode with the help of the Search App, and creates something pretty amazing in just a matter of minutes.

A second spot, “Umpire,” is just as pleasant. What I like about these spots is their simplicity. Unlike Siri, Apple’s voice tool which, due to its terrible functionality most iPhone users avoid like the plague, the Google Search app functions as an easy on-the-go reference tool that seems to actually work. While neither of the real world situations depicted in the spots is all that likely, imagine the wonders the Search App could perform on bar bets. Why, you don’t even have to go to Wikipedia first anymore! Credits after the jump.

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