Today Leo Burnett’s London office launched a new campaign celebrating the 40th anniversary of McDonald’s arrival in the UK.
The campaign aims to portray the important moments in people’s lives…that just happened to occur at McDonald’s. In “Just Moved In,” (featured above) the most realistic of these scenarios, a family moves in to a new house. After a hard day of moving, they realize there’s nothing in the fridge to make for dinner and head to McDonald’s for a quick meal (which is just fine with the kids).
Other spots in the campaign feature an awkward first date, a rescue meal for a rainy camping trip, and a teen celebrating passing his driver’s test. Leo Burnett doesn’t overreach with the scenarios, instead choosing small moments that compliment larger ones — although the idea of taking a date to McDonald’s does seem a bit of stretch, no matter how young you are.
The broadcast spots are supported by an outdoor campaign “comprised of eight executions which also reminds people that McDonald’s has been there in the background of a myriad of moments all through their lives.” Read more