Compared to last week’s battle for the Waste Management account,  episode three of AMC’s The Pitch was quite tame. We didn’t get any office in-fighting, nor any neglected children, nor anyone fitting the villainous depiction of SK+G’s ruthless creative director, Ray Johnson. But, we did find comfort in the fact that sometimes, even if it’s only once in a great while, the client picks the better concept at the end of the day.

And we still got to see people cry. Oh man, did we ever get to see people cry. (SPOILERS AHEAD!)

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