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Posts Tagged ‘Andy Miller’

GSD&M Combines Drinking, Spearfishing for Pacifico

GSD&M has a new campaign for Pacifico, entitled “Yellow Caps,” set to roll out this summer.

“Yellow Caps” is a term “coined by bartenders and refers to Pacifico’s bright yellow bottle caps, which are easily identifiable in crowded beer coolers.” For GSD&M’s latest campaign they have utilized the iconic caps, with the underside used to engage consumers with printed GPS coordinates marking one of 21 incredible spots throughout Baja, mainland Mexico and on the Pacific coast of the U.S. Each cap also encourages consumers to visit the newly-designed DiscoverPacifico.com, where visitors can enter their GPS coordinates to “drop in to a unique locale and activity like spearfishing in Santa Maria Bay, surfing in Scorpion Bay or camping on Playa el Requesón.”

The initiative is designed as a tie-in to the agency’s new broadcast spots, which attempt to appeal to Pacifico drinkers’ sense of adventure. In “Spearfishing” (featured above), for example, a group of friends set out in a boat, drinking Pacifico and spearfishing. While you might question whether drinking and spearfishing are  the best combination, GSD&M make it appear fun. Nobody gets stabbed and the friends grill up the fish on the beach following their catch.

“Pacifico’s popularity has expanded significantly in the last five years; it is now available in all 50 states,” said Jim Sabia, chief marketing officer for Constellation Brands Beer Division, Pacifico’s exclusive U.S. importer. “This new campaign gives every Pacifico drinker the opportunity to  experience the Baja lifestyle that shapes the brand’s boundless spirit.” Credits after the jump. Read more

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Livestrong Pushes Forward, Unveils New Logo

After its founder Lance Armstrong was publicly revealed to be a cheater, a liar, and a complete and utter dickhead, it was hard to believe the LIVESTRONG foundation would survive the fall-out. After all the charity, which aims to provide free cancer support services for those battling the disease, had its brand so tied to Armstrong’s own story that when Armstrong lost all credibility, it seemed like he would take LIVESTRONG down with him.

Armstrong departed from the organization in fall, leaving LIVESTRONG’s EVP, Andy Miller, to pick up the pieces. Yesterday at the annual LIVESTRONG Foundation Assembly, Miller said in a speech to 500 of the foundation’s members, “‘Will the LIVESTRONG Foundation survive? Yes. Absolutely, yes!” His proof, aside from numbers and stats and all that boring stuff, is a brand new logo (above) that is supposed to symbolize the re-birth of the organization, or something like that one would assume.

You can watch Miller’s speech here, and make up your own mind on LIVESTRONG’s future.

GSD&M, Mullen Let it Snow

For most Americans, the hope of a “White Christmas” is diminishing with each new weather report. So, GSD&M and Mullen are taking it upon themselves to give a wintry experience to those whom God has deprived of snow and fun.

GSD&M is presenting the “One-Sided Snowball Fight,” an opportunity for users to pelt helpless employees with snowballs. The dude in the Santa costume in Andy Miller, a creative director/copywriter at the agency. When typing in “creative” on the site’s search bar, Mr. Miller is the first person who comes up, which is why his video gets on our site. Ah, the power of SEO.

Currently, GCD Jay Russell has been engaged in more snowball combats than any employee according to the site leaderboard (609 times). If you recall, Jay returned to the agency in July after a stint at CP+B. Obviously, the man was missed.

Meanwhile, Mullen is using Google Maps’ API to create “Snowify.Me,” a website that adds snow to any location. From the location, users can add a variety of holiday decorations that change size according to distance (including the Royal Couple and Occupy Wall Street-ers). Pictured above, you’ll find MediaBistro’s NYC offices (link here). If only it was actually this festive in real life. Applause to GSD&M and Mullen for the gift of seasonally appropriate weather.