Saatchi New Zealand and cereal brand Weet-Bix has solicited the help of handful of players from native team The All Blacks, perhaps one of the most well-known rugby franchises in the world, to help make a young fan’s dream come true. How? By surprising the lad at his breakfast table, obviously. Ten-year-old Auckland boy Bailey Paki‘s reaction says it all as he’s greeted by All Blacks teammates Ben Franks, Wyatt Crockett, Tom Taylor and Frank Halai. To make the surprise that much sweeter, the parties involved set up a pitch in Paki’s grandfather’s backyard. Of course, a hearty breakfast comes in handy prior to the athletes getting down to business. In a statement, Saatchi NZ ECD Antonio Navas says, “”The experience of bringing Bailey’s dream day to life has been an incredible journey for everyone involved. I think we have all been a little inspired by his passion and determination along the way. Creatively, the opportunity to bring together two of New Zealand’s most iconic and loved brands together in this way was our very own dream day.” Nothing like a a quick heartwarming clip for lunchtime, now who else is hungry? Credits after the jump.
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Funny prank, or the ultimate gift?
For Saatchi and Saatchi’s latest campaign for DB Breweries, the agency pranked a friend named Russ by plumbing his house with beer.
Following their plumbing hack, every tap in the house flows with cold beer, fulfilling every alcoholic frat boy’s wet dream. (It is unclear if the toilet is also tapped with beer.) They then set up cameras around the house to capture the reactions of their friend and his significant other. Russ is initially flummoxed by the brown liquid flowing through the tap (usually when that happens it’s time to call a plumber); after smelling and then tasting the beer he delightedly pours himself a glass and decides, “That actually tastes really good.” His wife/girlfriend, on the other hand, seems significantly less amused, presumably with concerns of when water will once again flow through the taps. The spot concludes with Russ climbing under his house, to find the kegs tapped to his plumbing. At this point the prank crew jumps out of hiding, and, predictably, everyone enjoys a good brew.
Since launch last week, the spot has gone viral on YouTube, with the full-length version (watch at your lunchtime leisure above) already racking up over three-million views. There’s also a :90 version, with :60 and :15 TVCS to follow as well as social media support, billboards, etc., etc.
Should Saatchi wish to duplicate this experiment in the States, I would be more than happy to volunteer my apartment. Let’s make this happen guys.