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<title>Anfernee &#8220;Penny&#8221; Hardaway - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Adidas Unleashes Doll-Sized D-Rose, Dwight Howard on Shanghai</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://player.vimeo.com/video/41682269"></iframe></p>
<p>China: A distant land where <strong><a href="http://www.mediabistro.com/Derrick-Rose-profile.html">Derrick Rose</a></strong> can still walk and <strong><a href="http://www.mediabistro.com/Dwight-Howard-profile.html">Dwight Howard</a></strong> plays with a smile on his face.</p>
<p>In a new Adidas spot for the Chinese market, TWBA Shanghai and production company Six Toes Shanghai release dolls of the Bulls and Magic basketball stars from behind a storefront window, allowing the pint-sized ballers to do b-ball battle against an awfully frightening looking dog. Supported by jaw-dropping animation from Pixomondo Studios, where 12 different artists added 2D, 3D, and cell animation, the spot publicizes a current promotional deal in China, which offers customers with a free figurine of NBA players with select purchases.</p>
<p>If you notice, this spot looks fairly reminiscent of Nike&#8217;s Li&#8217;l Penny campaign from the 90s (which is among my favorites of all time) but it&#8217;s probably not a coincidence. After all, those Li&#8217;l Penny spots made <strong><a href="http://www.mediabistro.com/Anfernee-Penny-Hardaway-profile.html">Anfernee Hardaway</a></strong>&#8216;s Nike basketball kicks the second best-selling signature line in history, behind only <strong><a href="http://www.mediabistro.com/Michael-Jordan-profile.html">Michael Jordan</a></strong>&#8216;s. What I&#8217;m trying to say is, bring Li&#8217;l Penny back to the States! That, or someone from China needs to send me a Derrick Rose action figure right away.</p>
<p>Visit the campaign&#8217;s website <a href="http://adidasevent.com/nba/">here</a> and view credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/adidas-unleashes-doll-sized-d-rose-dwight-howard-on-shanghai_b34725#more-34725" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/adidas-unleashes-doll-sized-d-rose-dwight-howard-on-shanghai_b34725#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/adidas-unleashes-doll-sized-d-rose-dwight-howard-on-shanghai_b34725</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Anfernee "Penny" Hardaway]]></category>
		<category><![CDATA[Daniel Rajcic]]></category>
		<category><![CDATA[Derrick Rose]]></category>
		<category><![CDATA[Dwight Howard]]></category>
		<category><![CDATA[Fabrice Sanchez]]></category>
		<category><![CDATA[Haydn Evans]]></category>
		<category><![CDATA[Michael Jordan]]></category>
		<category><![CDATA[Thomas Stavonhagen]]></category>
<pubDate>Thu, 14 Jun 2012 15:15:32 +0000</pubDate>
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