72andSunny pays homage to sci-fi and television history in their new campaign for Samsung Galaxy Gear.
The spot “Evolution” traces the evolution of wristwatch communication, from Dick Tracy and Star Trek to Inspector Gadget and even Predator. The spot ends with the text “After All These Years It’s Finally Real” before introducing Samsung’s latest product. It’s a fun way to highlight the evolution of modern technology and say “The future is now” while making Galaxy Gear seem pretty cool.
A second spot, “A Long Time Coming” pays similar homage, showing characters talking into their wrist pieces in rapid succession. It’s not quite as strong as “Evolution” and perhaps more than a touch too similar to the iPhone’s “Hello” spot, even if it does touch some similar bases.
The Samsung Galaxy Gear is available now for the futuristic price of $299. Knight Rider not included. Check out the second spot and “Evolution” credits after the jump.