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Posts Tagged ‘Anna Tricinci’

Red Urban Highlights New Golf GTD’s Acceleration in Global Spots

Red Urban, Volkswagen’s creative agency in Canada for the past three-and-a-half years, has unveiled the new Golf GTD with a global campaign showcasing the car’s rapid acceleration. The five 15-second spots for the campaign were filmed on location in Toronto over the course of two days, presenting quite a few challenges for Red Urban and director Curtis Wehfritz, working with several different shooting locations, a car-mounted camera and many prop gags.

The results are pretty mixed, ranging from the befuddling — expanding waistlines and accelerated childbirth — to the humorous: a grumpy child whose strawberry ice cream flies off its cone and against the rear windshield. This latter spot succeeds largely because of the perfect look on the girl’s face, and the believable (if unrealistic) execution of the ice cream splat.

The series marks the Canadian agency’s increasing expansion into global creative work for Volkswagen, which creative director Christina Yu calls “an amazing opportunity for Red Urban.” Red Urban’s work for Volkswagen in Canada has been innovative and has even seen the agency take some risks, as with their “Great Volkswagen Art Heist” campaign. While their campaign for the Golf GTD plays it relatively safe, hopefully the agency will start pushing boundaries with their future global work for Volkswagen.

Credits and one more video after the jump.

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The Volkswagen Jetta is Like Fresh Meat or Something

From Toronto-based agency Red Urban comes the above spot for Volkswagen Canada, which tells car-buying consumers that the 2013 Jetta is as fresh as fresh meat. You know, fresh as in hip or cool, while being fresh as in new and edible for consumption, like steak that isn’t old.

To be honest, it seems that Red Urban was just wondering if it would be possible to dangle cars behind a butcher’s counter like slabs of steak that Rocky would punch. Red Urban ECD Christina Yu says, ““The big challenge was to hang the cars so that they would sway a little. To accomplish the stunt, we removed the engine, transmission and fluids from both vehicles to reduce the overall weight.” Hey, look, it is possible, and here’s the making-of video to prove it:

The agency settled on Castle Loma, a historical castle in Toronto, as the shooting location for the spot, because it’s large enough to dangle two cars from its ceiling. Yes, they apparently have castles in Canada. The more you know, right? Credits after the jump.

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