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Posts Tagged ‘Anne Ngo’

Toronto-Based Open Presents ‘The Marketer’s Anthem’

How about some Friday morning inspiration?

Operating under the assumption that marketers aren’t self-congratulatory enough already, Toronto-based creative shop Open created “The Marketers’ Anthem” for this year’s Marketer of the Year issue of Strategy. Luckily, Open had a sense of humor about the video.

Dedicated to “Consumer Whisperers, Mother Targeters and Brand Guardians” everywhere,  the video is a well-produced and humorous homage to the men and women who “moved us to vote, follow, share, pin, tweet, re-tweet and like.” Open pokes fun at trends like adding “-vertising” to everything, and using acronyms like ROI for return on investment and KPI “instead of what KPI stands for.” (It’s key performance indicator, guys.) The good-natured humor and sarcasm are balanced out by an earnest call to action, and it’s this balance that makes the 1:30 video work. Because on the one hand, it’s impressive that digital marketers have invented a cookie that we can be friends with, but on the other hand, “Oh god, we’re friends with a cookie.” Credits after the jump.   Read more

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YouShouldTotallyMeet Attempts to Make Blind Dates A Little Less Awkward

YouShouldTotallyMeet, an online/mobile dating app built by four advertising workers from Toronto, is kind of like Tinder meets Linkedin’s endorse feature. Using Facebook networks, someone can get matched up with a date who is verified by mutual friends (or mutual friends of mutual friends). The goal is to take out some of the randomness, guesswork, and at times, flat out BS that spits out of big-name dating site algorithms. Even if the name is a few syllables too long, the idea seems to have some potential in the crowded dating-app ecosystem.

The creators are actively seeking $25,000 of funding on Indiegogo, and in a cool gesture of commitment to the project, one of the cofounders, Anne Ngo, is offering a date to anyone who donates $1,000 or more. There are other incentives, such as dinner vouchers, free premium access to the app when it’s operational, a professional photo shoot, etc., but at least you know the creators like their own product enough to use it themselves. And one person has already claimed a $1,000 contribution. Imagine if all ten $1,000 are filled by the end of the campaign. Plenty of dates for Anne. Are we sure this isn’t just an elaborate plan to fill up her dating card?

Drink Up, Open Brings Oktoberfest to Toronto

Biervent 3

For those of you who like beer and live reasonably close to Toronto, Open and Bier Markt have teamed up for a promotional campaign meant to make you all bubbly inside for the goodness of suds. Tall glasses brimming with foam, hangovers, and bad decisions. Oktoberfest is here.

To kick off the celebration, Bier Markt’s Facebook page has a Biervent (like advent, get it?) calendar, and for each day, there is a new billboard with a headline that might say, “Rock out with Your Sauerkraut” or “Get Schnitzel’d.” In addition to the social media, there will be events for all 32 days of Oktoberfest at Bier Markt, such as a Snout Sunday Roast and the aptly titled Bier and Lederhosen So In Right Now Event. Probably could’ve gotten more creative with that. It almost sounds like a bunch of people were sitting around a table, getting drunk, and they were like, “What should we call the event with beer and lederhosen?” Which is probably true. Credits after the jump.

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