Here’s some thrilling mid-day news for you. It’s been announced that the agency formerly known as Saatchi & Saatchi Healthcare Innovations has now been given a more succinct, perhaps catchier name: Saatchi & Saatchi Science. Despite the rebranding and “new direction,” the agency unit, which is based in Yardley, PA and housed under the Publicis Healthcare Communications Group umbrella (home to Digitas Health as well), will continue to be led by managing director Annemarie Armstrong.

As part of the rebranding, the 25-year-old Saatchi¬† Saatchi Science will be “refocusing its business to work exclusively in complex specialty categories.”