Diego, our hapless protagonist, suffers from what I’d like to call the Herbal Essence Effect. Every time the camera shows his face, his long locks blow gently in a make-believe wind. Presumably, Diego is a man’s man, but he’s unaware of the feminine yet magical impact his shampoo is having. In a nice creative touch, Diego even keeps his shampoo handy at the office. It’s pink. Then the lightbulb goes off.

Shampoo commercials targeted at men often go with the models-will-love-you approach, but Ogilvy Sao Paulo has taken the road less traveled. It appears to have paid off–more than 700k views in 4 days–this is the kind of spot that could go viral for the right reasons: It’s short, funny, subversive compared to what we’re used to seeing, and best of all, tells a story.

Watch as Diego reclaims his manhood and stops distracting all of his coworkers. Credits after the jump.

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Creative directors: They’re busy people. And, though you may think you have the most visionary and groundbreaking portfolio in the history of advertising (you don’t), it doesn’t mean creative directors are going to drop everything to look at it. In fact, if they do, it’s probably a pretty bad sign.

However, there is a right time and a right place for you to shove your portfolio in the faces of well-known advertising pros. In fact, “The Right Moment” is the campaign tagline for the 10th annual worldwide “Portfolio Night” presented by the crew at IHaveAnIdea. Starring in a series of promotional spots (created by kirowski Isobar and Umbrella) are DAVID The Agency founder Anselmo Ramos (host of Portfolio Night in Sao Paulo), Ogilvy & Mather China CCO Graham Fink (hosting Portfolio Night in China), Dare London ECD Flo Heiss, Lean Mean Fighting Machine founding partners Dave Bedwood and Sam Ball, and David&Goliath founder/CCO David Angelo, who, if we’re to believe the above video, must love having a glass office that he can write on.

PN10 happens worldwide on Wednesday, May 23, and though it’s natural to be a bit skeptical that this is your best shot for being discovered by internationally regarded agencies, watch this video from LA’s PN10 host, 180, about fulfilling its promise to offer a full-time gig to the best portfolio of the night in 2008. Check out another video in the “The Right Moment” series after the jump and peep more clips here. And oh yes, good luck to the young creatives looking to kickstart their careers.

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