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Posts Tagged ‘Anthony Alvarez’

72andSunny Marries X-Men, Bacon for Carl’s Jr./Hardee’s

72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd.

The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the  Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit. 72andSunny’s campaign kicks off with “Mystique” in which Mystique takes on the Western X-Tra Bacon Cheeseburger, morphing into just some dude who loves Carl’s Jr. and back over the course of the spot. Additional spots starring two more characters yet to be revealed will be unveiled this April.

In addition to the broadcast campaign, Carl’s Jr. and Hardee’s are inviting fans to engage in “X-Men Digital Makeover.” By submitting a photo of themselves eating or drinking at a Carl’s Jr. or Hardee’s, on Instagram using the hashtag #EatLikeYouMeanIt (#That’sWhatSheSaid, replies @MichaelScott) fans get a chance of receiving a mutant makeover transforming them into an X-Men character. Stick around for campaign credits and the actual trailer for X-Men: Days of Future Past after the jump. Read more

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Google Creative Lab Debuts ‘Demo Slam’

To promote Google (like they need it) and the full suite of Google innovations, the search giant’s Creative Lab unit is launching “Demo Slam,” a new web platform created in partnership with Johannes Leonardo.

With Demo Slam, consumers can create their own Google tech demonstrations and engage in online battles that showcase Google’s latest innovations in creative and entertaining ways.

The purpose of this campaign is obviously to enhance consumer awareness and use of the entire arsenal of Google offerings such as the Google Translate, Google Realtime Search and Google Goggles, the last of which is used in the spot above that features a recreation of Mount Rushmore.

Johannes Leonardo co-founder Leo Premutico says in a statement, “By giving people an online arena to pit their tech demos against one another, Google is encouraging the public to not only have fun and get creative with technology, but also challenging them to rethink how it’s used in our lives.”

After the jump, view credits and another spot that ties skateboarding to the Google Mobile voice search feature.

More:Google Chrome Speed Test Proves System is Faster than Lightning, Sound, Potatoes

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