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Posts Tagged ‘Anthony Weiner’

Ivan Cash Asks New Yorkers About Their ‘Last Photo’

San Francisco-based interactive artist, independent creative and Miami Ad School SF instructor Ivan Cash (who you may remember from his October talk “Reality is Malleable”) went around New York asking strangers what the last photo on their phone was, and its backstory, for a project called “Last Photo – New York.” The results are sometimes surprising, and often reveal a lot about the personalities behind the photos. It makes for an interesting look at the the citizens of the Big Apple (kind of like Humans of New York) and peoples’ relationships with their camera phones.

Some highlights include a photo of cat shit, a dude playing Guitar Hero naked while lying on a bean bag, a broken lamp and a duct-taped gingerbread house. “Last Photo – New York” is also probably the only place you’ll hear, “I’m over there with the cucumber water and all of that shit” — which is something I wish I heard more often.

“Last Photo – New York” is part of an ongoing series that also includes Los Angeles and San Francisco. We’re just glad Cash didn’t talk to Anthony Weiner. You can check out his “Last Photo- LA” installment after the jump.

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TBG Creates Smiling Software for the Masses

In order to stimulate creative harmony between newbies and seasons pros, the folks at the Barbarian Group have instituted something called “Project Popcorn.” For the project’s maiden voyage, new hire Caelin Cacciatore was paired with Barbarians John Bresnik and Josh Carr to collaborate on a creation. The result, a facial recognition tool called “Two of Us,” is the kind of simple happiness-focused website that one would expect brands in the “business of smiling” (Coke, McDonald’s, Four Loko etc.) t0 put their stamp on immediately.

The premise is elementary. All you have to do is take a photo of yourself showing off your pearly whites in a big ol’ smile, and “Two of Us” matches your grin to a similar one from someone else using the site. If you’re the kind of person who smiles frequently, it must be nice to get a pleasant response as opposed to the more common looks of suspicion and derision. Also, to the sickos out there, do you think you can pull an Anthony Weiner and trick unsuspecting happy people to look at your, um, something else? Don’t even think about it, as the Barbarians’ blog says, “We’ve got special smile detection software to make sure you’re sending a smile and not…something else.”

The “Two of Us” smile detection software was constructed by Sebastián Alvarez.

Wheaties – ‘I Got My Own Spoons’ (DJ Steve Porter Remix)

Is “I got my own spoons” the next advertising catch phrase to sweep America? Wheaties certainly hopes so, and who better to get this off the ground than Kevin Garnett and the face of all things that require a professional athlete endorsement, Peyton Manning.

Why does Peyton have his own spoons? We never really find out, but as one of the official “creators” of Wheaties FUEL, along with KG, Albert Pujols, Bryan Clay and Hunter Kemper, he gets free reign to do whatever he wants.

Okay, it’s a remix video, and anyone with a basic knowledge of Final Cut and a YouTube account can make these in under a day. But, hey, just as Muggles (non-ad folk) still think flash mobs are cool, so too do they find remix videos interesting. Look at the comments on the video and the over 52,000 views its racked up in little time. After all, this DJ Steve Porter chap is behind such viral remix classics as Allen Iverson‘s “Press Hop,” Randy Moss‘ “One Clap” and Vince Offer’s “Slap Chop Hop. “We’re just hoping Wheaties next remix video might feature Brett Favre and Anthony Weiner.

Wednesday Morning Stir

-Oh Anthony Weiner, all it took was a Twitter typo. link

-Sheila Tighe and Josie Leonard have joined forces to launch a new Hollywood-based commercial production company dubbed City Films.

-Can you draw the internet? Let’s give it a shot during Internet Week. link

-eMarketer: Online ad market ready to grow 20 percent to $30 billion this year. link

-Recently retired soccer legend Ronaldo gets his props from Nike (above). link

Spirit Continues Classy Marketing Streak with Weiner-Based Promo

Leave it to the airline that has come up with acronyms like MUFF and WTF in years’ past to promote their deals to latch on to some scandal like Weiner-gate for its own benefit. Now that Rep. Anthony Weiner cried and admitted yesterday that he’s at fault for tweeting a pic of his johnson among other things, Spirit found it the perfect time to capitalize and has sent this email touting its “Weiner sale.” Oy.

As the Daily News says, you really can’t make this stuff up–though to be fair, the New York paper itself has been less than shy when it comes to goofing on the guy with its “witty” cover headlines. Still, it’s not too ridiculous considering that Spirit is the same brand whose president/CEO once shoved himself in an overhead bin to defend his company’s carry-on charges.  Those who’ve been coming up with Spirit’s marketing ideas over the last few years should’ve just joined him in there and shut the door.