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Posts Tagged ‘Antonio Marcato’

CP+B LA Gets Sweet for WeMo

CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot.

The spot, entitled “The Big Anniversary Rig” tells the story of a couple separated on their first wedding anniversary. To celebrate, the husband sets up an “anniversary rig” using WeMo’s automation, surprising the wife when she gets home with a series of romantic gestures accomplished using WeMo. Depending on your tolerance for sweetness, the spot may or may not be overly saccharine, but it’s a clever way to show WeMo in an emotional context. “The Big Anniversary Rig” debuted online today, prompting viewers to watch three separate “How Dan Did It” videos. It will make its broadcast debut on network television next month. Read more

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Copywriting: Creative Ad Writing

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Monday Odds and Ends

-CP+B has added a slew of staffers in its L.A. office including ACDs Chris DeNinno and Antonio Marcato (previously at Deutsch LA and RPA, respectively), senior art directors McKay Hathaway and Ryan Wi (ex-Leo Burnett and \MAL, respectively) and finally senior copywriters, Ryan Montanti and Daniel Streadbeck (formerly of McCann and Ogilvy Chicago, respectively).

-While we’re on the hiring front, Portland, ME-based VIA Agency has added a few staffers of its own including ACD/Martin Agency alum David Grindon, ACD Dan Jordan, who previously had stints at Energy BBDO and D&G and client strategist Whitman Bowers, formerly account lead on Dick’s Sporting Goods while at Anomaly.

-The folks at D&AD have unveiled their 2013 In Book winners and nominations. link; link

-Barkley EVP Jeff Fromm talks to USA Today about millenials and online privacy. link

-Milwaukee-based sports/music/lifestyle agency GMR Marketing, which is housed within Omnicom’s Diversified Agency Services division, has appointed former Live Nation exec Peter Joseph as its new VP of entertainment.

-Mans Swanberg, a director who goes by the name Pistachios and is part of the roster at NYC-based prodco, Blacklist, has unveiled an audio emoticon tool called “HeyHeyButton” (tutorial above). link

-Twitter has reached an upfront deal with Starcom MediaVest Group that pertains to inventory and data access. link

Tuesday Morning Stir

-The shortlist has been announced for Saatchi & Saatchi India’s country-wide “Sleep Exchange” photography contest for Springwel (above). The 25 shortlisted images will be exhibited in New Delhi on Sept. 15. link

-Goodby alums Antonio Marcato and Suzie Yeranosyan joined Santa Monica’s RPA as senior art director and art director, respectively, while former CP+B creative Brian Frost signed on with said agency as senior copywriter. link

-Everything Everywhere, the parent company of Orange and T-Mobile, rebranded itself as “EE.” link

-The “Traveling One Show” is hitting Orlando for the first time on Oct. 17. link

-MDC boss Miles Nadal is among those being inducted this year into Canada’s Marketing Hall of Legends. link

AIDES Sends a Penis on Vacation (Sort of NSFW)

Remember Smutley, the cartoon cat who humps everyone and everything? About a month ago, that frisky feline reminded kids and kids and heart about the dangers of unprotected sex in his own rape-y way for AIDES, the French association dedicated to fighting HIV and AIDS. It was a weird spot, but apparently the folks and Goodby decided it was time to raise the bar on strange. Rape-y cat? Okay. Penis that goes on vacation? Whelp, just make sure you’re not on any hallucinogens when you watch the adventures of Willy the Globe-Trotting Penis.

Willy apparently has spent most of his life racking up frequent flyer miles. Or, he’s just really rich and kind of a dick about it (har). True, you never know where a penis has been, and you should probably be even more suspicious of a penis with a camera and backpack. A skinny-dipping penis resulting in a shrinkage joke? Why not. Credits after the jump.

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