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Posts Tagged ‘Antonio Navas’

Saatchi & Saatchi NZ Creates Burning Billboard for Sealord

Saatchi & Saatchi New Zealand created a flaming billboard to launch Sealord’s new line of hot smoked salmon.

The billboard was constructed using Manuka wood branches (the same type used in Sealord’s smoked salmon), which were then set on fire to replicate Sealord’s traditional smoking process. Sealord’s billboard reads, “Smoked: Just Like Our New Manuka Salmon,” although it’s pretty hard to read through all the smoke and fire. As you might recall, this is not the first burning billboard we’ve covered, but it is the first non-steakhouse-related burning billboard we can recall, so there’s that. The campaign also includes the above online video documenting the creation of the billboard, as well as pre-rolls and digital banners.

“When we learned about the wonderful artisan techniques involved in the creation of this delicious salmon, we were inspired to try and find a way to make this process the hero,” explained Saatchi & Saatchi New Zealand executive creative director Antonio Navas. Credits after the jump. Read more

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Saatchi & Saatchi NZ Helps Kiwis Hold on to Summer for L&P

It’s hard to relate to, as below freezing temperatures continue here in the northeast US, but in New Zealand people are just returning from summer holiday. Saatchi & Saatchi New Zealand has launched a new campaign for L&P in an attempt to help Kiwis hold on to that summer feeling as they return to work and school.

Beginning this week, L&P is offering people in Auckland, Wellington and Christchurch “the chance to swap their shoes for jandals, bring a bit of summer to their workplace, or even take an impromptu urban dip to cool off.” It’s an interesting outdoor campaign for a product that many associate with summer. And who wouldn’t want a free towel or flip-flops (jandals if you’re in New Zealand, apparently)?

As Saatchi & Saatchi creative director Guy Roberts explains, “We’ve all experienced that sinking feeling when the holidays are over and we’re forced to hang up our togs, get back into our work clothes and re-join the commuter crowds to work or Uni. You’re back at your desk and reduced to watching the best days of summer from your office or classroom window. For many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”

The campaign will roll out over the next six weeks, with “a range of customised ad-shels, street posters and promotional partnerships.” As the brightest thing we have to look forward to in this region is a weekend with temperatures in the 40s, I’m sure I’m not the only one who feels a little envious hearing about this campaign. Stick around for credits after the jump. Read more

Saatchi & Saatchi NZ, Tui Offer Cricket Fans Chance to ‘Catch a Million’

Okay, so we’ll start this one by admitting we have no idea what cricket is all about, but Saatchi and Saatchi New Zealand are behind a new campaign for Tui beer, called “Catch A Million,” giving fans the opportunity to win their share of one million dollars.

Fans can win $100,000 by making a one-handed grab in the stands while wearing a special orange Tui t-shirt. So far the campaign has been a big success, says William Papesch, Tui marketing manager, with “a sea of Tui orange at grounds and the first one-handed winner, Michael Morton in Hamilton on Jan 8th.” The promotion is  a pretty clever way to get a bunch of people to advertise your product for free, even if it comes with a potentially hefty price tag. Now if only someone could explain the rules of cricket to us… Credits and footage of the first winning catch after the jump. Read more

Beer Plumbing from Saatchi and Saatchi Fulfills Alcoholic Fantasies

Funny prank, or the ultimate gift?

For Saatchi and Saatchi’s latest campaign for DB Breweries, the agency pranked a friend named Russ by plumbing his house with beer.

Following their plumbing hack, every tap in the house flows with cold beer, fulfilling every alcoholic frat boy’s wet dream. (It is unclear if the toilet is also tapped with beer.) They then set up cameras around the house to capture the reactions of their friend and his significant other. Russ is initially flummoxed by the brown liquid flowing through the tap (usually when that happens it’s time to call a plumber); after smelling and then tasting the beer he delightedly pours himself a glass and decides, “That actually tastes really good.” His wife/girlfriend, on the other hand, seems significantly less amused, presumably with concerns of when water will once again flow through the taps. The spot concludes with Russ climbing under his house, to find the kegs tapped to his plumbing. At this point the prank crew jumps out of hiding, and, predictably, everyone enjoys a good brew.

Since launch last week, the spot has gone viral on YouTube, with the full-length version (watch at your lunchtime leisure above) already racking up over three-million views. There’s also a :90 version, with :60 and :15 TVCS to follow as well as social media support, billboards, etc., etc.

Should Saatchi wish to duplicate this experiment in the States, I would be more than happy to volunteer my apartment. Let’s make this happen guys.


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NZ Telecom, Saatchi & Saatchi Make Us Wait in ‘Waiting is Over’

How do you make an ad about waiting? The worst approach might be to show paused scenes while the dulcet notes of a piano play in the background. Sure, the hi-res shots of robots falling, halted car chases in progress, and rock concerts are good-looking, but if I saw this ad a second or a third time on TV, I would hit mute and go get some ice cream.

The new spot for New Zealand Telecom via Saatchi & Saatchi New Zealand and GoodOil director Michael Spiccia ends with a close-up on a car chase hero. He blinks, and the tagline appears: “Waiting is over.” Instead of this indulgent imagery, I’d much rather see a humorous piece on how impatient we’ve become in the Internet Age, or a puppet-filled drama in a doctor’s office. “Waiting is Over” looks like something that would play (and could work) on the New Zealand equivalent of Best Buy’s panoramic screens, but watching it online or on TV, I just feel twitchy. The waiting better be over.

Additional TV, radio, digital and outdoor executions will be rolling out over the coming weeks. Check out the credits after the jump

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Cat Physically Abuses Self, Commits Suicide for a Ride in a Toyota Corolla

As any Internet humorist will tell you, felines are one of the few animals you can always laugh at when they hurt themselves. If a dog hurts itself, it’s generally a pretty sad affair (see Homeward Bound when “Shadow” tweaks his ankle attempting to crawl out of a 12-foot pit). If a cat hurts itself, it’s probably a good bet that it deserved it in some way (see Homeward Bound when “Sassy” gets flung about 40 yards off a teeter-totter into a sandbox). If you are over 30, you probably do not understand my Homeward Bound references in the least.

For the campaign ringing in the launch of Toyota’s new 2013 model of the Corolla, the folks at Saatchi & Saatchi New Zealand decided to put the world’s love affair with delighting in cats’ pain to the test. We see a sad feline stuffed into a cat carrier to be hauled off to the vet, only to experience the ride of its life in the back of a 2013 Corolla. Really, what cat wouldn’t be absolutely enthralled by the Corolla’s spacious and luxurious interior? Well, as you might guess, the cat associates harm with a chance to ride in the back of the car, and its fucked-up mental state leads to it harming itself in tragic ways that your whole family will guffaw at.

As with most individuals who find themselves associating pain with pleasure to an extreme extent, the kitty’s strange fetish leads to its demise. It just felt so good inside, you know? These things happen, and the cat’s transformation into zombie cat will most certainly make your children beg for a Toyota Corolla. Credits after the jump.

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Wednesday Odds and Ends

-So, what’s the new Adweek gonna be like? link

-Ogilvy ECD Antonio Navas is leaving New York and heading across the globe to assume the same title at Saatchi & Saatchi New Zealand. link

-The cost of a 30-second spot during the Oprah finale? $1 million. link

-Best or worst ad placement of the day (above)?

-IAB: Internet ad revenues hit $26 billion in 2010, a new record and a 15 percent increase over ’09. link

-Ford is targeting African-American women in a new Focus campaign created by UniWorld Group. link

-American Airlines has filed an antitrust lawsuit against Orbitz. link

-Dallas-based Slingshot is giving money and support to help educate their hometown youth. link