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Posts Tagged ‘Armando Flores’

SS+K Dreams of Midnight for Smile Train

SS+K launched a holiday spot for Smile Train enititled “Dreaming of Midnight.”

“Dreaming of Midnight” tells the story of a Mexican New Year’s celebration through the perspective of a young girl with an unrepaired cleft palate named Camilla. A narrator tells the story with a rhyming scheme reminiscent of a storybook, as the interactive experience prompts viewers to donate by clicking on glimmering objects, giving them the opportunity to help change Camilla’s story.. As the story unfolds, tugging at the heartstrings, the suggested donations increase in size. The ad continues the “Power of a Smile” campaign SS+K launched for Smile Train back in April, and continues the approach of focusing on a single child’s story to allow the viewer to empathize with their plight.

“‘Dreaming of Midnight’ has a charming, storybook perspective of the world of a child looking forward to a special party and feeling wistful and hopeful about the new year,” said Bobby Hershfield, partner and chief creative officer at SS+K.¬† “Instead of directly asking for a donation, Smile Train pulls in the viewer and makes them feel like a part of the story.”

You can check out a triler for “Dreaming of Midnight” above, or head here for the full interactive experience. Read more

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Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

SS+K, Tommy John Take on Underwear Double Standard

SS+K is behind a new campaign for “high-end” boxer brief company Tommy John (which has been called “weird” more than once by those who made us aware of it) that, as mentioned, takes on a double standard in underwear.

The 53-second spot opens with a beautiful model slowly undressing, a sure way to get men’s attention. Eventually she reveals a stained, raggedy pair of underwear. “If I can’t get away with this underwear, why do men think they can get away with theirs?” she asks, attacking the double standard that women have to wear sexy lingerie at all times while men can get away with undergarments that have been through the wash 2,000 times and are falling apart. The message is reinforced by the tagline “Don’t like what you see? Women have felt that way for years.”

Of course, the truly feminist message would be to suggest that women should feel free to wear whatever is comfortable. But SS+K is selling underwear here — high quality men’s underwear — so instead they put pressure on dudes to step up their game and expend the same effort (and spend the same amount of money on) selecting their undies as ladies do. It’s a smart way to get the fellas to reconsider their “underwear is just underwear” attitude and perhaps shill out the extra money for Tommy John so their ladies will be impressed. Unfortunately, this campaign also includes a website inviting guys to Instagram their old, ratty undies. And that’s just gross. Credits after the jump. Read more

Good Lord, Sallie Mae (Or Something Like It) Can Be a Beast

Let’s face it, student loans are a bitch (and we’re honestly still paying them off 12 years after graduating). So how else to present the horrific than a horror short film courtesy of SS+K, which is promoting nonprofit program SALT via the clip called The Red above. If you want to watch the extended cut (no word if a Blu-Ray/Netflix stream is on the way), go here, but in the meantime, here’s half of it from Antonio Campos, Sean Durkin and Josh Mond, who were Sundance darlings thanks to their feature film, Martha Marcy May Marlene. We’re not sure if this will be received just as well, but yeah, creeping plumes of red mixed with a dash of The Eye, maybe a splash of Paranormal Activity and other modern flicks gives us decent visual representation of what being in financial purgatory feels like. Credits after the jump.

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