TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Arnie Presiado’

Your Undead Post, Part II: Hyundai Builds Zombie-Killing Machine in ‘Chop Shop’

“If you want to survive, listen up.”

So begins Innocean’s new spot “Speech” for Hyundai (Two undead posts in a day? What the hell, it’s October). The speaker of those lines credits his ability to live off the land and fight for his survival, but an onlooker points to his Hyundai zombie-killing vehicle. Although the spot’s attempt at humor falls mostly flat, it was  perfectly timed, debuting last night during the premiere of AMC’s The Walking Dead. The 30 second spot was also show during Talking Dead last night, while “The Walking Dead Chop Shop” — the site that lets users build their own Zombie Survival Machine — launched during San Diego’s Comic-Con in July. Innocean’s television spot will be accompanied by three digital spots in all — “Speech,” “Cooler” and “Difference — airing on Hyundai’s social media channels.

The spot functions not just as a stand-alone advertisement, but as a way to drive viewers to the “The Walking Dead Chop Shop” site, which is a great tie-in. Actually, I’m kind of not sure if the spot is a tie-in for the site, or the site is a tie-in for the spot. I’m going with the former, since the site existed first. At any rate, we covered “The Walking Dead Chop Shop” back in July, but for the link-averse, here’s a short review: you can use any of three Hyundai vehicles as your base-vehicle and then pimp them out with all kinds of accessories, like razor wire, a “horde plow” and (of course) flame throwers and cattle guns. This isn’t exactly my sort of thing, but it should be a lot of fun for the car/weapon happy and zombie-obsessed. Credits after the jump.

Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Apparently, Gen X/Y Hyundai-Driving Parents ‘Don’t Tell’

Step aside, Saatchi LA and your Toyota “Swagger Waggon,” Innocean has created its own sect of hip, kid-toting, SUV-driving couples called, wait for it, “alternadults.”   The agency’s latest spot for Hyundai’s 2013 Santa Fe Sport  visualizes a set of epic parents indulging in a time-old tradition: as their kids dig into a mini mountain of ice cream or find their feet after paragliding, their parents say, “Don’t tell Mom” or “Don’t tell Dad.”

“The best stories you’ll ever tell start with ‘don’t tell,’” the wise-old-man voiceover says. It’s a bold statement, especially in the Internet age. (Facebook pics or it didn’t happen.) But apparently–according to the Innocean camp–a subsection of Gen X parents, defined as “Alternadults,” have “grown up, but don’t necessarily want to grow old.” Since growing old means making embarrassing Facebook posts, they’re not doing that. Instead, they’re making mischief, even when their mild rule breaking includes the kids and a Hyundai Sante Fe.

Ridiculousness of the term “alternadults” aside, I don’t think a good story has ever really started with “don’t tell.” Cool parents don’t care about keeping their black diamond runs and toilet papering a secret, and outside the family it’s a phrase that prefaces salacious gossip and abusive situations. I’d rather see an ad in which, after a crazy day of father-son mountain biking, dad says, “Tell mom about the log you jumped over today.” Alterna-mom would be stoked.

Check out the credits after the jump.

Read more