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Posts Tagged ‘Arnold’

Staffing Changes at RPA, Arnold and More

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RPA hired Jason Tarantino as its newest VP/strategic planning director.

Tarantino is an agency veteran whose previous role was that of group planning director at TBWA’s Media Arts Lab. The release tells us that he “co-managed a team of more than 30 planners and researchers and directed strategy” on various Apple initiatives. Prior to that gig, he spent a year as SVP/GPD at the Martin Agency and more than two years as GPD at R/GA’s San Francisco office (his second stint with the agency).

He also worked as a senior strategist at W+K and spent several years as an independent contractor for various brands after beginning his agency career in Razorfish’s strategy department. Tarantino will report directly to David Berne, SVP and director of strategic planning, who writes that the hire “will further enhance RPA’s ability to unlevel the playing field for our clients.”

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Senior UX Designer Leaving Arnold

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Today we can confirm a tip that Kate Tetreault, who currently holds the title of senior user experience designer at Arnold Worldwide, will soon leave her position at the agency.

Tetreault isn’t just a talented web designer; a tipster tells us that she also organized a female-focused networking group for digital media professionals in the Boston area and served as a thought leader/mentor to others in the field.

We hear that her move can be directly tied to the April departure of Arnold CDO/managing partner Matt Howell: a source tells us that Howell joined a Boston-based tech company called Vermonster (which is not just a word for a particularly large serving of Ben & Jerry’s) after leaving Arnold and that Tetreault will join him there.

Updates as we receive them.

ADT Leaves Non-Secure Relationship With Arnold After Less Than a Year

adt security

It was only eight months ago when Arnold beat out some stiff competition to become security giant ADT’s chief creative AOR.

It was a big day for the agency pitching out of its Boston office, which beat TBWA\Chiat\Day in New York, McKinney in Durham, N.C. and the incumbent, Doner in Southfield, Mich. Remember that name of the incumbent…because evidently ADT did not.

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Arnold Profiles Your Least Favorite Hipster Friend for Progressive

We all know someone like this guy. We may even be a little more like him than we care to admit.

In the latest Facebook campaign for Progressive, Arnold Worldwide looks to “break through the News Feed clutter” by throwing a harsh spotlight on “Baby Man”, a dude who resembles more than a few of our friends…in that he still doesn’t pay for his own car insurance.

In case you’re still wondering what a Facebook video campaign looks like, there’s vomit involved:

More spots after the jump.

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