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Posts Tagged ‘Aron Baxter’

Gisele Bündchen Stars in Droga5′s Latest for Under Armour

When Under Armour signed Brazilian supermodel Gisele Bündchen for an advertising contract, she received quite a bit of criticism over social channels.

In the latest from Droga5′s “I Will What I Want” campaign, quotes from these social media critics are shown in the background (along with some support) as Bündchen tunes it all out and proceeds to kick and punch a heavy bag. She looks more like an athlete than a model in the spot, proving she has abilities beyond the runway. Her kung fu and yoga moves are also on display at http://gisele.underarmour.com/ — set to the backdrop of more real social media comments. While Gisele may have seemed like an odd choice for Under Armour, the collaboration works, even if it lacks the same narrative power as the campaign’s previous spot with Misty Copeland.

“We wanted to show a new side of Gisele—the unguarded, raw, real and brave side that shows what its like living in the public eye,” Droga5 Creative Director John McKelvey explained to Adweek. “To the world, most people have only seen her in a context of beauty and polish. But when we came to Gisele with the idea, she embraced the truth of the concept and its potential to be a positive message.” Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Tuesday Odds and Ends

-Here’s a PDF rundown of your 2013 One Show finalists. link

-Former Nice Shoes creative director Aron Baxter has joined bi-coastal VFX/design firm Poetica as senior VFX artist. link

-Former Vimeo global comms director Deborah Szajngarten has joined Cambridge, MA-based rich media/mobile ad serving/analytics company Celtra as VP of marketing communications.

-Here are five ways ousted JCPenney CEO Ron Johnson screwed up at the company, in his own words. link

-Nearly a week after we first mentioned it, guess it’s true that R/GA’s Sean Lyons is indeed joining up with Havas Worldwide. link

-Following Kansas City, Kansas and Kansas City, MO, Austin is the third city to gain access to Google Fiber. link

-TM Advertising has unveiled its latest work for Pacific Gas & Electric Company (above).

-Creative music agency Jingle Punks has promoted VP of brand strategy Brian Wahlund to chief strategy officer and has hired Michelene Starnadori as VP of production. The latter will be working out of the Punks’ New York office.

-Sports & entertainment graphics brand Fathead has tapped “Now Data” company eWayDirect to help it better qualify and generate leads.

The BCS National Championship: Now in 3D!

You’ve experienced this “American football” thing before on your TV with mixed to positive results. If you’ve become a fan of the game from the confines of your living room, why not make an impulsive purchase today and buy one of those Sony 3D televisions in time for tonight’s BCS National Championship?

Just imagine watching Oregon’s duck mascot flying at your children while they fetch you a beer. Or, imagine seeing Auburn quarterback Cam Newton dive over tacklers to score a touchdown followed by a celebratory dance right in front of your couch. Come to think of it, The Vault NYC and production company Nice Shoes may have found the perfect market for their client. If your disgraced father tried to sell you off to competing universities at a substantially higher price than a college scholarship, odds are he’s watching the game from home as NCAA rulings limit him access to your school’s athletic department. Luckily for him, the Sony 3D TV doesn’t judge its viewers, and your father and his best 3D-goggled buds can watch you sprint into college football history books anyway.

Credits after the jump.

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