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Posts Tagged ‘Aron Fried’

RPA Spreads ‘Summer Cheerance’ for Honda

RPA has launched a new integrated campaign for Honda highlighting the brand’s summer clearance event and attempting to spread summer cheer, under the face-palm worthy title “Summer Cheerance.”

To be fair, “Summer Cheerance” is at least memorable, however irksome the title may be. The campaign includes broadcast spots, print, digital, radio, “an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media” and special events from August 4th until August 8th to promote the Honda Summer Clearance event. As part of the campaign, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation.

“Summer Cheerance” launched today with an introduction video (featured above), as well as a series of short videos designed to be shared on social media to spread summer cheer. For example, one video shows a pig swatting its tail for six seconds, followed by the message “We hope this video added some cheer to your day” and promotes Honda’s event with the #Cheerance hashtag. Other videos include dancing dolphins, an exhausted puppy and an “Epic Gopher.” Additionally, the brand has teamed up with YouTube star Andrew Hales, who will promote the brand with two videos on his YouTube channel. Stick around for a few examples, along with credits, after the jump. Read more

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Lewis Black Tirade Signals Launch of ADC Call for Entries (Audio NSFW)

Comedian and occasional Daily Show figure Lewis Black brings his signature angry delivery to a new campaign that heralds the launch of the 91st ADC Awards call for entries. DDB New York created the campaign, which features the theme “Keep Fighting the Good Fight” and also includes print components (examples below). Black’s rant about award shows/agency life ends with a nice “go fuck yourself.” We wouldn’t have it any other way.The ADC online call for entries is now open here. Peep credits after the jump.

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