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Posts Tagged ‘Arturo Aranda’

Arturo Aranda Leaves BBDO

Mark Zuckerberg & Co. have nabbed yet another senior creative from the agency world by the name of Arturo Aranda. The creative (left) has spent the last 12 years or so within the BBDO network, initially at what was then Atmosphere BBDO and then the last three at BBDO New York proper, where he’s served as interactive CD and finally SVP/senior CD on accounts including AT&T.

If you need a refresher on some recent Aranda-led efforts, you might remember the “Mountaintop” Valentine’s Day work or the Will Arnett-starring “You’ve Got a Case” campaign for the aforementioned telecom giant from last year. No word yet on what Aranda’s exact position is at Facebook, but perhaps he’ll find a kindred spirit at the company in fellow former senior agency creative Chris Gomersall, who left Moxie barely two months ago to take up a creative strategist role with Zuck and the gang. We’ve been told Aranda’s last day at BBDO NY was last Friday.

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Gob Gets Job as AT&T Pitchman

Arrested Development star Will Arnett, who’s no stranger to commercial work having served as the VO on GMC truck ads and co-creator of those Orbit shorts along with Jason Bateman, hams it up in a new holiday campaign from BBDO for AT&T dubbed “You’ve Got a Case.” Here, the comedic actor plays a lawyer-for-hire named Kent Wesley and plugs the telecom giant’s 4G smartphone/Facebook app with a bit more cockiness, charm and pizazz than chubby Luke Wilson. It’s everything you’d expect from the man who’s resurrecting his classic role as Gob in the near future thanks to Netflix. Credits, which will tell you that is not the handiwork of new AT&T creatives Rick Ardito and Grant Smith, after the jump.

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