TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Atticus Ross’

Calvin ‘Megatron’ Johnson Goes Undercover at ESPN

On the field, Calvin Johnson earns his “Megatron” nickname by dominating defenses with a robotic efficiency. He’s bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transforming powers to trick a different kind of opponent (for anyone who cares and watches too much ESPN, it’s Kevin Negandhi).

The latest “This is Sportscenter” ad is par for the course: short, funny, and off-beat. The work comes once again from W+K New York (which has been handling SportsCenter work for nearly two decades), an agency that has no problem taking sports material and making it accessible to audiences. And for Megatron, he may want to think about outsourcing his Transformer duties over to Diddy, or Johnson, or whatever Nike wants to call him.

Credits after the jump.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

D-Wade Again Mimics Bond in Latest ‘Dominate’ Nike Effort

W+K New York tries to top its already over-the-top “Dominate Another Day” campaign starring one of the Miami Heat’s “Big Three,” Dwyane Wade, with this latest spot called “The Escape.” Here, D-Wade is trapped in the diabolical clutches of the Zen Master (perhaps a jab at Phil Jackson?) and is being chastised by his buddy Specialist H for being late to his holiday party. Wade of course escapes and battles through snakes and ninjas before eventually blowing up the joint on his way out. Someone page Michael Bay or the Wachowskis.

LeBron can keep asking his rhetorical questions while his buddy plays superhero in this latest Jordan Brand advert, which was directed by the always less-than-modest Noam Murro and features music from Nine Inch Nails cohort Atticus Ross (who’s nominated along with Trent Reznor for a Golden Globe for The Social Network soundtrack).

Full credits after the jump.

Read more