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Posts Tagged ‘Audrey Hepburn’

Y&R New York Taps Historical Figures in Support of H2O

Y&R New York has launched a new campaign for Partnership for a Healthier America’s Drink Up initiative. The Partnership for a Healthier America, by the way, is the nonprofit, which works with Honorary Chair Michelle Obama, devoted to solving the childhood obesity crisis.

The campaign calls on the power of historical figures Muhammad Ali, Audrey Hepburn and Albert Einstein to celebrate the importance of drinking water. In the above 30-second spot, for example, Ali delights at a press conference while the camera slowly focuses in on his glass of water, followed by the line, “No wonder he never lost a press conference,” and then the “Water. So talented yet so humble tagline.” Other spots in the campaign employ a similar effect. The campaign also includes online banner ads, digital billboards, and a social media component utilizing the hashtag #spreadthewater. Credits and Albert Einstein spot after the jump. Read more

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And Now, Your Weekly Video Miscellany

Make way, the internet videos are here! It’s been a hell of a week for advertising, with Oreo and Audi taking top spots and then a random chocolatier taking CGI to the next level. Lots of taking these days. How about some giving? Like the gift of code. Or you could just watch a guy juggle and solve a Rubik’s Cube simultaneously.

5. Audrey Hepburn. So hot right now. At least, in this Galaxy Chocolate spot, she looks amazing. Not only that, the spot perfectly captures the kind of person the world knew her to be – beautiful and whip smart, never to be taken advantage of. Also she looks straight-up real. 202,899 make this clip far from viral, but still worth checking out.

4. Sir Ravi the Juggler can juggle while solving a Rubik’s Cube. Really no other way to set this one up. At 714,493, Ravi’s nearly a YouTube star, though really he should be president of the planet.

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