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Posts Tagged ‘Barbara Goose’

New Presidents at McCann Europe and DigitasLBi Boston-Detroit

pablo walkerThis week McCann Worldwide announced two C-level changes: Pablo Walker, formerly President of McCann Worldgroup Latin America & Caribbean, will now hold the same title for McCann Worldgroup Europe. Replacing him will be Fernando Fascioli, CEO of McCann Chile.

Walker has been with McCann for more than two decades; in citing his track record, CEO Harris Diamond writes, “As we look to Europe, the need for clients across the region to reach diverse populations economically and culturally will increase.”

DigitasLBi announced the promotion of EVP/Chief Solutions Officer Norman de Greve to President, Boston-Detroit. He succeeds Barbara Goose, who left to accept the role of CMO at Altisource, a technology and services firm.

de Greve will manage the growth of the 800-plus employee region while steering strategy for such clients as Cessna, General Motors, Lenovo and PUMA. He will report to North American CEO Tony Weisman.

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Digitas Regional President, ‘Huge Harley Fan’ Barbara Goose Talks BrandLIVE, Social Media

In case you’re not an avid watcher Boston-based New England Cable News or its This Week in Business broadcast, you probably missed out on this nearly nine-minute chat between the hosts and Barbara Goose, who currently serves as president of Digitas Boston/Detroit and has spent 14 years in all at the agency. Tipsters give us the usual snark when sending this clip, but maybe they’re just taking umbrage with Goose’s proclamation that Digitas is “the leading digital agency in the world” following its merger with LBi a few months ago.

Whatever the case, seeing as most of our Digitas coverage in recent months has regarded cuts and/or departures, it’s welcoming to post something, well, um, positive? This was probably better suited as a lunchtime item, but what the hell, if you have some time to spare and give a shit, feel free to watch her explain Digitas’ BrandLIVE platform and how she’s anxious to take a Harley-riding class among other things.

Thursday Morning Stir

-Digitas has promoted Barbara Goose and Douglas Ryan to president of Boston/Detroit and Chicago/San Francisco, respectively. link

-St. Louis-based Paradowski Creative is the new AOR for Monsanto’s ongoing America’s Farmers advocacy campaign and key engagement program called “Farm Mom of the Year.”

-According to Nielsen’s Global AdView report, worldwide ad spending rose 3.2 percent to $557 billion. link

-B-Reel and Lowe Brindfors have launched their third interactive web game for Magnum Ice Cream. link

-Omnicom has reported that Q1 profits are flat while it experienced 2.9 percent revenue growth in the same period. link

-Former Martin Agency SVP/group account director Steve Sanders has joined match action, a unit of shopper marketing agency Match Marketing Group as VP of development.

Hellogoodbye, Buick Collaborate on the Open Road

From Digitas comes the collaboration between indie-rockers Hellogoodbye, the 2012 Buick Regal Turbo and audio equipment company Harmon/Kardon. A two-day road trip through the Nevada desert in the new car culminated in the above short documentary title “One From the Road.” During that time, the band wrote a new track called “Killing Time,” which is now available as an exclusive download on Buick’s Facebook page.

Executive director of Digitas Boston and Detroit Barbara Goose says in a statement, “This is the first time that an auto brand has taken such a big role in the creation and digital debut of a new song. From inspiring the lyrics to partnering with Harman/Kardon on the audio, Buick has uniquely integrated itself into the track in a way that’s both authentic and engaging – everything that an active brand should be. It’s literally brand content that rocks” [eye roll and italics added by me].

To me, there are two very surprising elements of this campaign. First of which is that many viewers in their mid-20s (like myself) will remember Hellogoodbye as that sweet, ever-optimistic pop-punk band from high school that made Fall Out Boy sound like the Cure. This video served as a re-introduction of sorts to a band that’s ably matured with its fan base, and that”Killing Time” track is far better than most songs we’ve seen being made as part of a commercial. Second, it’s surprising that Buick, of all car brands, is starting to target the youth market. Then again, my first car at age 16 was a 1989 Buick station wagon that I bought for $500. Surprisingly, it came installed with a CD player, and I used to play old Hellogoodbye tracks to girls I’d take on dates. Odd how this is all coming together almost a decade later…