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Posts Tagged ‘Barbara Lippert’

Tuesday Odds and Ends

-New York-based shop the watsons was appointed as AOR for local eatery chain, Cafe Metro. The watsons camp will now be responsible for branding, packaging and an integrated mix of OOH, digital and social.

-Hill Holliday alum Phil Geyskens joined Starcom USA as EVP/analytics & development director

-After a stint as “curator of pop culture” at Goodby, Barbara Lippert has returned to the other side and is joining forces with former rival ad critic Bob Garfield as editor-at-large at Mediapost. link

-Speaking of Goodby and seeing as it’s rather timely, here’s the agency’s new “BIG” spot for the NBA, which commemorates the 2012 Finals (above).

-Victors & Spoils co-founder Claudia Batten has left the now-Havas-owned crowdsourcing operation to launch her own startup. link

-National Geographic Channel is teaming up with NYC shop Campfire to promotes its new show Chasing UFOs with a campaign called “The Wow Reply.” link

-Method principal Reuben Steiger begs the question, “Who’s the chief experience officer?” link

-Boulder-based CGI/retouching/photography studio XYZ Graphics claims that it has, yes, hired a real-life yeti as creative director/brewmaster. Don’t ask. link

-The folks behind The Creative Finder have launched a “Fave Galleries” tool to help “finders” and creatives curate their image galleries. link

-Well, here’s the not-so-startling truth about Twitter followers. link

 

 

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Which Form of Ad Speak Would You Kill in 2012?

So, a few of your ad brethren/sistren have resolved to eliminate certain overused/annoying phrases from their lexicon (and yours) come 2012. As we wind down this year (yeesh, it went way too fast), let’s get some thoughts from a few industry people to see what they’d like to extinguish, on homepage and after the jump:

Conor Brady, Organic CCO, vows never to say the word “ecosystem” or “platform” in 2012. Or at least he’ll try.

Barbara Apple Sullivan, founder/managing partner of  Sullivan: “Best in class.” Not only is it not believable, it says absolutely nothing. Just what is ‘best’ and in what ‘class’? It’s simply an attempt to fill air time with words that sound good.”

Stephen Malbon, founder/CEO of BON: “Tipping point,” “Sunset that idea,” and “Greasy media.”

Barbara Lippert, curator of pop culture at GS&P: “Could you provide a deck of these ‘jargon words’ you’re referencing? First, we’d need to put one of the teams within our eco-system of hyper hives on it to curate the deck. But before we can even re-purpose the adoption process of this collaborative initiative, we would need to circle back to the aggregation of our forces on a more integrative venture and see if it’s actionable on any platform. That said, we tend to be media-agnostic, but we have a suspicion about where it should live. Will let you know by EOD.”

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Well, Here’s Proof that Jeff Goodby Reads AgencySpy

Well, here’s a bit of news that makes us feel all warm and tingly as the week draws to a close. Our pal Stuart Elliot at the New York Times reports that Barbara Lippert, former Adweek scribe, has joined Goodby, Silverstein & Partners as, wait for it, “curator of popular culture.” Yeah, we don’t know what’s up with that title either, but Lippert will nonetheless serve as the agency’s “part trend-hunter and part agency ambassador” according to Jeff Goodby, who apparently got wind of her Adweek situation from, yep, AgencySpy.

Here’s an excerpt: “Ms. Lippert, in a separate phone interview, said that she was contacted by Mr. Goodby last month after he ‘read on Agency Spy that I was fired,’ referring to the industry blog that is published by Media Bistro.” Hey, we can’t complain about the shout-out and we’re just glad things worked out for Barbara. Oh yeah, and thanks for reading, Jeff!

We Hear: Wolff Cleans House at Adweek

It didn’t take long for Michael Wolff to make an impact at Adweek. Multiple sources are telling us that Wolff, who became editorial director of E5 Global’s Adweek Group in October, is looking to remake the magazine into more of a “media-focused” entity (still deciphering that one) and as a result, veteran industry scribes like Barbara Lippert (pictured), Jim English and Mark Dolliver have been shown the door (along with two others we’ve yet to identify).

Lippert, who had been with Adweek for over 20 years and was most recently editor-at-large, is perhaps the most significant cut, having been somewhat of a face for the publication via her appearances and opinions on shows like Oprah, CBS’ The Early Show, 60 Minutes and Charlie Rose. We’re hearing that Wolff, who has been a contributing editor and columnist for Vanity Fair, wants to start from scratch with Adweek. We’ll see if his roll of the dice pays off.