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Posts Tagged ‘Barry Sanders’

Silverman Productions Capitalizes on NFL Talent, ‘Dancing with the Stars’ in Powerball Campaign

When you’re selling a product that in all likelihood will provide people with absolutely nothing, appearances become even more important.

So the Multi-State Lottery Assocation tapped director Jay Silverman and Silverman Productions for a $30 million campaign for Powerball, featuring NFL Hall of Fame players Terry Bradshaw, Warren Moon, Joe Namath, Jerry Rice, and Barry Sanders. They were very pleased with the results. Chuck Strutt, executive director of the Multi_State Lottery Association says in a statement, “Jay and his team manage to pull out the true personalities behind these legends, capturing them for all to see, without any guesswork.”

The campaign capitalizes not just on the popularity of these all-time great NFL players, but also on Dancing with the Stars, via Jerry Rice’s inclusion. There’s also an “Ultimate Tailgate Party” promotion, which will allow Powerball players to win admittance to the Pro Football Hall of Fame Fan Festival at Cleveland’s I-X Center on May 3–4, 2014 and attend a special tailgate party the night before.

The Ultimate Tailgate Party is plugged in the spot “Anniversary Gift,” in which a woman suggests to her significant other that they get each other Powerball tickets for their anniversary. “You could hang out with some of the greatest football players ever,” she suggests as we flash to a scene of the man interacting with Barry Sanders and Joe Namath. “But what will you do?” he asks, as we flash to a scene of her dancing with Jerry Rice. The woman claims to just be thinking of him, with a knowing smile.

In another spot, “The Fun of Powerball,” we see the same couple trying to decide on “something exciting to do” in the grocery store. Jerry Rice pops up out of nowhere and suggests they play Powerball. “Is that Jerry Rice?” the woman asks, excited. “The Hall of Fame football player?” responds the man, to which the woman says, “No, the dancer.” It’s a little hokey, but a humorous examination of how a couple might see Jerry Rice a little differently after his turn on Dancing with the Stars. I’m sure there are plenty of people out there who only know Rice from his time on the popular show. Each spot concludes with Terry Bradshaw enticing viewers to play Powerball for their chance to win.

This campaign has an almost nostalgic kind of cheesiness to it. These spots feel like they could have been made anytime between the 90s and now, if only Dancing with the Stars had existed back then (I’m really grateful it didn’t, though). There’s something reassuring in that.



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Nissan Knows You Love Watching Heisman Winners Living Together, Gives You More of That for Third Year in a Row

For the third year in a row, Nissan is helping college football-obsessed viewers imagine what it would be like if Heisman Trophy Winners all lived in the same house for some reason.

Why would these former star college athletes live in the same house? Is it because traditionally, Heisman Trophy winners go on the middling (or worse) NFL careers that, in the best case scenario, are ignored when ESPN College Gameday offers them a job as a special correspondent? Or is it just because the “imagine the conflicts that would arise if X kind of people were forced to live together” formula still tantalizes us two decades after the  Real World debuted. TV viewers love reality show parodies, after all.

Anyway, starring in the first spot for this year’s run are former Baylor Bear and current Redskins QB Robert Griffin III teaming up with former Oklahoma Sooner and current Rams QB Sam Bradford to portray themselves as two young cool kids who race around in expensive cars and blast hip-hop. Of course, the idea that Bradford is cool in any way, or imagining him routinely participateingin this sort of activity may be the funniest aspect of this commercial. Sorry, Sam, but you’re like the Billy Joel of the NFL—beloved, respected and skilled, but not exactly “cool.”

Starring as the aging veterans are Oklahoma State Cowboy, Barry Sanders, joined by former Michigan Wolverine and current ESPN NCAA football anchor Desmond Howard, who in tandem remind us how far away the late ’80s/early ’90s seem now. Those were the days, huh? Finally, playing the even older guys are the legendary former Texas Longhorn Earl Campbell and Pittsburgh Panther Tony Dorsett, both new to the campaign this year. The campaign, which will feature a traveling Heisman House that will visit college campuses throughout the country, will run through the rest of the NCAA season. Also, Ron Dayne will be in one of these episodes, which I must mention as a Wisconsin Badger fan.

Thursday Odds and Ends

-So, what do “real ad men” think of Mad Men? link

-DUMBO-based Carrot Creative is now hopping on the “force choke” bandwagon, whatever that is. But Darth in the image above is the agency’s co-founder/chief product officer, Chris Petescia. link

-RIP Roger Ebert, whose review of one of my fave movies of all-time, Halloween, basically helped make it the success that it was. link

-The 4A’s wants to broaden the ad industry’s audience via its new “TruthBrief” competition, which asks those within the ad world to come up with a big creative idea. link

-NYC-based shop Decon has added director/photographer 13th Witness–aka Timothy McGurr–, who among other things has been commissioned to launch Nike’s Instagram account and worked with the mega-brand on Nike+ Fuel Band photography, to its roster. Here’s a link to some of the lad’s work.

-With today’s unveiling of Facebook Home, there’s been a flurry of reports that the Facebook phone is soon on its way. link

-According to local media advertising advisory firm BIA/Kelsey, mobile local ad revenues are expected to reach $9.1 billion in 2017. link

-It’s down to the quarterfinals of the Madden 25 cover vote with Joe Montana, Adrian Peterson, RGIII and Barry Sanders all in the mix.