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Posts Tagged ‘Bartek Drozdz’

Innocean Kicks Off ‘Because Futbol’ for Hyundai

With the 2014 World Cup in Brazil now just over a week away, Innocean has kicked off Hyundai’s World Cup campaign, entitled “Because Futbol.”

In the campaign, two new in-game 30-second spots featuring the redesigned 2015 Hyundai Sonata will accompany digital, social, CRM, and retail executions. The spots will air on ESPN and Univision “as part of Hyundai’s exclusive whistle-to-whistle automotive advertising sponsorship of the World Cup series broadcasts on the networks.” The creative theme behind both “Avoidance” and “Boom” is fan passion, with Innocean likening fans loyalty to their team to Hyundai’s number one ranking in customer loyalty. In “Avoidance” a passionate fan leaves the office having recorded the day’s match. Seeking to keep himself in the dark on the game’s outcome, he goes through all sorts of trouble to avoid interacting with those who would spoil the surprise. “Boom” looks at a completely different aspect of fan passion. The campaign also includes a “#BecauseFutbol” site, built on the Tumblr platform, which “inspires and engages fans with unique content and tools developed by dozens of leading Tumblr artists and content creators.” Tumblr artist content will also be featured on the Times Square Billboard in New York during the days leading up to the World Cup.

“Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president, marketing, Hyundai Motor America. “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen.”

Stay tuned for credits and “Boom” after the jump. Read more

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Copywriting: Creative Ad Writing

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Wednesday Odds and Ends

tool-cds

-Simone Oppenheimer has moved from Y&R to sister WPP agency Ogilvy to assume the role of director of business development for North America. She replaces Daniel Korn, who joined up with mcgarrybowen.

-Bi-coastal production company Tool has restructured its creative leadership a tad, promoting four to creative directors including ACD/digital art director Michael Sevilla, creative technologist Bartek Drozdz, ACD/digital art director Matt Gase, and senior interactive developer Patrick Gunderson. The new CDs will now work in pairs. with Sevilla and Drozdz comprising one and Gase and Gunderson the other (pictured l-r above: Drozd, Sevilla, Gase, Gunderson). link

-New York-based production company IDENTITY has signed Tony Barry to its directorial roster.

-L.A.-based entertainment-focused agency mOcean has welcomed Brumby Boylston as GCD, entertainment marketing and David Kleinman as managing director of entertainment marketing.

-In other 2013 Gunn Report results, Leo Burnett Worldwide topped the “All Gunns Blazing” category while McCann was recognized as Most Awarded Individual Agency and won Top Digital Campaign for, you guessed it, “Dumb Ways to Die.”

-360i U.S. CEO Sarah Hofstetter has been promoted to global CEO at the Dentsu-owned agency. She succeeds Bryan Weiner, who retains the title of 360i chairman. link

-WPP/GroupM agency MEC has released its fourth annual Review Preview, which recaps significant takeaways from 2013 and focuses on trends for this year. link

 

TBWA, Tool Craft Passion Genome Campaign Extension for Nissan

nissangenome

TBWA\Chiat\Day LA and Tool have created a neat social extension of the TVC from a couple of months ago to promote the Nissan 2014 Versa Note.

The Passion Genome site allows users to “see the passions they share with their friends illustrated in a Passion Portrait, a personalized, interactive visualization of themselves.” How does that work exactly? Well, basically you link your Facebook account to the site so it can analyze your info and you choose a photo to represent yourself. It didn’t work so well for me, but then I don’t have any decent portrait shots on Facebook (my profile pic is currently a sloth astronaut).

Nissan seems very excited about the project as Jon Brancheau, VP/marketing for the automaker’s North American ops, says in a statement,”The Passion Genome displays passions and connections in an extraordinary and fascinating way, and we at Nissan can’t wait to see how it resonates with everyone who explores it.” The project was inspired by the idea that the 2014 Versa Note has a “sculpted, modern look” that “reflects the active lives of its target buyers.” That may be a bit of a stretch, but that’s no matter. People will share this on Facebook and spread awareness for Nissan. Especially because if you share your Passion Portrait on Facebook or Twitter (using the #PassionPortrait hashtag) you could win one of eight $1,000 gift cards from Amazon.com and have your portrait featured on PassionGenome.com. Go try it for yourself, and feel free to link to your Passion Portrait in the comments section. Credits after the jump.  Read more

Monday Odds and Ends

-DDB Chicago appointed CP+B/BBDO Atlanta alum Sagar Shah as VP, director of project management and head of the agency’s new PM department.

-Saatchi beat out TBWA and W+K for the Trident biz.

-ZenithOptimedia cut its global ad growth outlook from 4.1 to 3.6 percent. link

-So who’s in for SAY Media’s “Battle of the Ad Bands?” link

-Pereira & O’Dell welcomed ex-GSD&M creative team Keli Linehan and Charlie Wolff (AD and CW, respectively) along with BSSP alum John Verrochi as senior AD. All three started today.

-Here’s a look at the new Cut+Run Los Angeles. link

-Target CMO Michael Francis, who was tapped to oversee the chain’s expansion into Canada earlier this year, has left his post after three years. link

-The Mill NY welcomed Brand New School alum Mario Stipinovich as creative director in its Design division.

-Former North Kingdom interactive developer Bartek Drozdz joined Tool as creative technologist. link

-Conan O’Brien takes some issue with the concept of his new promo for the TBS app (above). link

-A cheaper, Brazilian-made version of the iPhone 4, you say? link