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Posts Tagged ‘Barton Corley’

72andSunny Quotes Pop Culture for Samsung’s New, Curvy TV

72andSunny mined memorable moments in film, TV, and the Internet for their new campaign unveiling Samsung’s Curved UHD TV, called “The Curve Changes Everything.”

The new broadcast spot debuted last night during primetime programing including AMC’s Mad Men,  NBC’s Women of SNL, and the season finale of Fox’s execrable Family Guy, to name a few. The 60-second “The Curve Changes Everything,” mines such sources as Clueless, Jurassic ParkGravity and that screaming goat you saw on YouTube to stitch together “not only excitement for the curve and the experience, but how the curve impacts different family scenarios and living room environments.” 72andSunny worked with production company Caviar, director Rian Johnson (Looper, a couple of great episodes of Breaking Bad) and Oscar-winning cinematographer Claudio Miranda (Life of Pi, The Curious Case of Benjamin Button) to bring the spot to life.

“The Samsung Curved TV is just a beautiful object,” said Rian Johnson. “Beyond the quality of the picture, the industrial design of the TV – with its subtle curve – is really stunning when you see it up close in person. We were tasked with finding ways to show off the curve, but you really just need to point a camera at the TV and it pops off the screen. It was a pleasure to shoot.”

In addition to broadcast, the campaign also features print, digital and out of home (OOH) components. “The Curve Changes Everything” will continue to run on major networks, cable and online. Stick around for credits after the jump. Read more

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72andSunny Waxes Nostalgic in New Spots for Samsung Galaxy Gear

72andSunny pays homage to sci-fi and television history in their new campaign for Samsung Galaxy Gear.

The spot “Evolution” traces the evolution of wristwatch communication, from Dick Tracy and Star Trek to Inspector Gadget and even Predator. The spot ends with the text “After All These Years It’s Finally Real” before introducing Samsung’s latest product. It’s a fun way to highlight the evolution of modern technology and say “The future is now” while making Galaxy Gear seem pretty cool.

A second spot, “A Long Time Coming” pays similar homage, showing characters talking into their wrist pieces in rapid succession. It’s not quite as strong as “Evolution” and perhaps more than a touch too similar to the iPhone’s “Hello” spot, even if it does touch some similar bases.

The Samsung Galaxy Gear is available now for the futuristic price of $299. Knight Rider not included. Check out the second spot and “Evolution” credits after the jump.

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Samsung’s Smart TV Will Delight Even the Most Senile of Family Members

The future of TV is evidently here, and a new series of spots from 72andSunny for Samsung portray the typical American family coming to terms with the fact that they will forever be enslaved to the glowing rectangle in their living room, especially considering that it now hooks up to the Internet.

Yes, Samsung’s smart TV comes with a remote that turns the set on when you hold it up to your mouth like a microphone and say “Hi, TV.” Useless? Maybe, until you consider that crippling loneliness that most of us endure. It’s nice to be able to talk to someone sometimes, you know? Even if it is just a TV. A nice, friendly TV who you can tell your problems to and routinely greet.

Samsung is also offering an “Evolution Kit,” which you can stick on the back of your grandfather’s TV. Of course, being a total grandpa, gramps will inevitably turn the conversation into one about his hip. Silly grandpa! Always talking about his fake hip. What a total grandpa move. One more spot, which features the grandpa and the dad watching Star Trek, and credits follow after the jump.

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Samsung Bombards Oscars, Complete with Tim Burton-Starring Spot

Now that the fictional game, “Unicorn Apocalypse,” created by 72andSunny in its ongoing campaign to promote Samsung Galaxy has come to fruition, where else to turn but the movie version and a pitch to the one and only Tim Burton. The writer/director takes center stage amongst the sea of geeky, Galaxy-addled developers and comes up with his own standard oddball concepts for where to take “Unicorn” next in this clip called, aptly enough, “Meeting with Tim Burton.”

The 90-second clip was just one of several Samsung ad placements during last nights Oscars broadcast (guess they saved up their Super Bowl budget for this) that told the tale of the evolution of the honestly (and perhaps deliberately) terrible-sounding faux-game. Still, the most recent installments like the one below where the creatives meet the account folks add a decent amount of smirk and snark to balance the scales. Credits after the jump.

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Samsung Tells a Meandering Tale About Unicorns, Business Things

Hey, look! It’s that dude who was on 30 Rock for a few seasons before they realized his character was totally worthless. This guy. Man, has that dude fallen on hard times or what? Let’s all hope he gets back on his feet before things get worse.

Anyway, the above 90-second spot from 72andSunny takes place in the fictional video game development studio of “Unicorn Apocalypse,” a fake game no doubt inspired by Adult Swim’s online “Robot Unicorn Attacks,” but about zombies because 20-something nerds sure love those. If you think 90-seconds sounds like a long time to watch hipster nerds talk about zombie unicorns and play around with their phones, you’d be right.

I’ve been a little back and forth about Samsung’s recent iPhone-bashing campaign. Perhaps it’s because I think it’s a really great idea, but the execution just misses the mark for some reason. Perhaps that reason, as most blatantly exhibited by the spot above, is because Samsung is targeting pretentious millennials who look down about those with different tastes. It makes sense to label iPhone buyers sheep, but there has to be a more subtle way to do it. Also, here’s a newsflash: pretentious people don’t think they’re pretentious. They just think that they’re right. So, portraying an over the top version of the demo (however accurate), will undoubtedly turn off the very consumer you most want.

As the current top comment on YouTube asks, “Why does Samsung insist on making everyone with their phone act like a 20-something douchebag?” Good question. Credits after the jump.

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Samsung Once Again Busts Apple Worshippers’ Chops in Latest Galaxy Spot

As Samsung’s patent war with Apple rages on, the former has wasted no time in busting the latter’s balls–well, at least those of its devotees–in a new spot that launched not so coincidentally around the time the iPhone 5 hits shelves. Once again, 72andSunny takes square aim at the fanboys and girls anxiously waiting for hours in line for Apple’s next great product (even a huge storm couldn’t drive away the hordes we saw standing outside a Best Buy in Union Square on Tuesday), which according to Samsung boasts many of the same features that are already found in the Galaxy S III. The ultimate kicker, though, is that with a barrel full of snark in tow, Samsung and 72 convey the message here that the iPhone is now better suited for moms and dads. Zing! Credits after the jump.

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K-Swiss Campaign Writer Gets ‘Eastbound & Down’ Gig

So, by now, we’re sure most of you are aware of the 72andSunny-created Kenny Powers/K-Swiss campaign that’s been lighting up the interwebs. Well, the campaign, which officially launches tonight during the ESPY’s (which K-Swiss is a sponsor of), has proven to be a boon for its writer, Matt Heath, who sources familiar with the matter say will be involved with the writing team on season three of HBO’s Eastbound & Down, which just may be the last one and of course stars Kenny Powers himself, Danny McBride. Nice one and from what we’re hearing, Heath still has a gig at 72andSunny. Check out a few more spots including the now-famous CEO ad along with credits after the jump.

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