New Ad Strategy: Swap Sexy for Creepy?
For a couple of years, GoDaddy made headlines for all the wrong reasons. During the Super Bowl, scantily clad B-list women and “athletes” would offer themselves up for innuendo, double entendre, and a few other Latin words.
Since June 2012, GoDaddy has attempted to stray from that image with a different advertising campaign featuring the acuity of Deutsch New York. According to The New York Times, the URL storehouse will announce its plans to hire Barton F Graf 9000 as its U.S. creative AOR today.
Here’s why… Read more