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Posts Tagged ‘Bas Engels’

TBWA/NEBOKO Combines Video with 3D Animation in ‘de Optimist’ for Delta Lloyd

TBWA/NEBOKO put together a technically ambitious spot for Dutch company Delta Lloyd.

For the spot, supporting the simple concept of a boy negotiating the dangers of the ocean on a small boat — “a metaphor for someone’s financial life, in which insurance company Delta Lloyd helps to respond alert to changes” — TBWA/NEBOKO seamlessly combined video with 3D computer images to create a convincing world. (It’s the Life of Pi of advertising guys!)

Shot in eight days in Almere, Heiloo and Texel by director Lieven van Baelen, with 3D animation added post-production, TBWA/NEBOKP clearly threw everything they had into this one. They even hired Olympic sailor Pieter-Jan Postma to give private lessons to the actor playing the boy in the spot. How’s that for attention to detail?

Since the technically difficult process is, arguably, the most interesting thing about “de Optimist,” it stands to reason that “Making of de Optimist” is well worth a look. Check it out, with credits, after the jump.

And feel free to give me Dutch lessons in the comment section. There’s some voice-over at the end of “de Optimist,” but I have no idea what they’re saying.

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Cannes Announces Film, Press, Radio Juries

As Cannes Lions rapidly approaches, the juries in various categories are finally taking shape as the festival organizers announced this week that the juries for Film, Press and Radio are set. As we previously mentioned, Y&R global CCO Tony Granger will preside over the first two while Publicis Worldwide CCO Olivier Altmann will lead Outdoor.

If you so wish, you can check out the long jury lists after the jump. FYI, Outdoor trophies will be handed out on June 21, Press on June 22 and Film on June 25.

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